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LATEST NEWS

Tope Sule joins Tolaram Group as Brand Manager- Indomie

Tolaram Group has welcomed Tope Sule as its new Brand Manager, signaling a move toward...

Why MEDIA EDGE Limited should be every client’s preferred media agency

MEDIA EDGE, a fast-rising media agency, is no doubt making some indelible statements...

IMC

Features

How loyalty programmes are evolving in Nigeria amid trends

By Oluwaseyi Lawal In the dynamic landscape of consumerism, loyalty...

Global advertising to top $1 trillion in 2024

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost...

How Nigerians earn money from football without engaging in sport betting

By Seun Johnson Since the resumption of 2023/24 football season across European...