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Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail centered...

Tech without soul is just a code, can’t earn loyalty- Babaeko

In a thought-provoking address at the Advertising Industry Colloquium (AIC)3.0 organized...

IMC


Features

Beverage alcohol e-commerce shifts from Covid boom to sustainable growth

By Anietie Udoh In a comprehensive report recently released by...

Ronan Redmond: The making of a Media Personality of The Year

By Zion Rufus  Ronan Redmond, the Commercial Director at TVC Communications,...

Hegarty champions creativity as ‘Green Fuel’ to transform advertising for a sustainable world

By Zion Rufus  The landscape of advertising is facing a profound shift as...