Spotlight

LATEST NEWS

Agencies embrace bold rebrands to signal strategic evolution in 2025

 The year 2025 saw significant rebranding activity across advertising, marketing...

Major mergers that reshaped industries in 2025

 The year 2025 marked the dramatic return of the mega-merger. Global deal-making...

IMC

Race for OAAN top Jobs up as Mbanefo Enters Ring

The jostle for power and positions at Outdoor Advertising Association of Nigeria,...

Dentsu Aegis Network Picks up Eurostar Consolidated Global Media and Digital Brief

  Eurostar, the high-speed rail service, has consolidated its global media...


Features

Don’t complex, bot simplex: navigating AI in marketing

AI arrived promising better planning, easier purchasing, and smooth reporting....

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes...