Spotlight

LATEST NEWS

When the moon came out, the brands came alive

Every year, Eid al-Fitr arrives with the same quiet challenge for the brands that...

Ogilvy steps away from IBM after three decades as WPP rewires its global model

Time, scale, and transformation have finally redrawn one of advertising’s longest...

IMC

JSP, Sesema, TPT, Synthesis Await RB Pitch Outcome

Four top Nigerian agencies are in pensive mood as they eagerly await the outcome...

NIPR holds memorial lecture

The Nigerian Institute of Public Relations (NIPR) will on Thursday, February 11th...

AAAN Picks Rector for Advertising Academy

MIPAN Gets Secretariat

Nigeria PR Report berths

EXP Marketing Gets New MD

MIPAN Inducts New Members


Features

Marketing budgets are bouncing back, but at what cost?

After years of economic contraction, the marketing industry now sees a cautious...

Where Have All the Soft Skills Gone?

Even though marketers have more tools, data, and screens than ever before, we’re...

Stop outsourcing emotion to brand, start leading with it

Brands are often urged to be sentimental in today’s environment. When a campaign...