Nigeria PR Report berths

After almost a year of research, data collation and analysis; last Friday, January 29th, BlackHouse Media (BHM) – a public relations organization – launched its pioneering report on the Nigerian PR Industry titled ‘the Nigeria PR Report 2015’. The venue was Protea Hotel, Ikeja, Lagos.

The report was done in collaboration with the group’s research arm – BHM Research & Intelligence (BRI), digital agency ID Africa, and Public Relations Consultants Association of Nigeria (PRCAN) and it is a 106-page compendium of findings and data about the PR industry in Nigeria.

Speaking at the event, founder and CEO of BHM Group, Mr. Ayeni Adekunle, explained that the report is aimed at shedding more light on the workings of the PR industry in Nigeria and chronicle the general perception of the industry. Noting that the global PR industry revenue is put at over $13 billion, the report is meant to ensure that the Nigerian PR industry’s development moves apace with global standards of practice and the changing consumer demographics and preferences Nigeria is experiencing.

According to Ayeni, the ultimate goal of the Nigeria PR Report is to purposefully place Nigeria on the global PR map by producing annual analyses; giving insights into tools, trends, campaigns and issues the industry should pay attention to.

He also said the report is an unbiased endeavour to depict the history, current state, existing challenges and prospects of the PR industry in Nigeria.
“If you look deeply into the affairs of the private and public sectors in Nigeria and indeed elsewhere across Africa, what presents is an increasing intervention by PR to help communities and organizations and governments solve problems they thought were insurmountable.

“There’s little data, if any, on the role of public relations in the last national elections. Little data, if any, on how in-house PR teams and external consultancies are helping local and international brands make sense out of a chaotic business environment like Nigeria”, he said.
He disclosed that the report is earmarked to be an annual publication.

The report also proffers recommendations, alongside extensive quotes from eminent experts in Nigeria’s PR Industry, including MD CMC Connect Burson Marstellar, Yomi Badejo-Okusanya; Chairman Troyka Holdings, Biodun Shobanjo; MD, Blueflower Communications Limited, Chido Nwakanma, and President, Public Relations Consultants Association of Nigeria (PRCAN) and CEO of Mediacraft Associates, John Ehiguese.
In 2014, BHM Group launched Nigeria’s first PR app, simultaneously recording over one billion social media impressions for its portfolio of client campaigns. Recently, BHM Group launched its own digital agency, ID Africa.