Spotlight

LATEST NEWS

Nigeria’s power bank market faces challenges but Set for growth – Report

According to 6Wresearch, Nigeria’s power bank import market in 2024 remained dominated...

Guinness Nigeria names Olukemi Ogunsakin Head of Corporate Communications, Sustainability, CSR

Guinness Nigeria has named Olukemi Ogunsakin as Head of Corporate Communications,...

IMC

CEO BBDO West Africa Quits, Keeps mum on Next Move

 Managing Director of BBDO West Africa, Mr. Demola Olusunmade has called it quits...

Ambode appoints Mobolaji Sanusi as new LASAA boss

Governor Akinwunmi Ambode has appointed Mobolaji Sanusi as the new Managing Director...


Features

Predictive shopping: how AI will shop before you think to ask

Welcome to the Era of Predictive Commerce For years, promises of AI in retail...

When star fades: why the story still sells

For many years, celebrity endorsements served as the quintessential advantage...

The invisible aroma: who ‘Nose’ the audience better?

In marketing, you can’t always visualize, graph, or keyword-map everything....