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LATEST NEWS

SWAN enlists journalists’ support in fight against illicit alcohol trade

Tony Okwoju, the Director-General, Spirits and Wines Association of Nigeria (SWAN),...

When AI perfection made imperfection profitable

 McDonald’s Netherlands pulled its AI-generated Christmas advertisement in December...

IMC

2016 Brandzone Summit to Address Economic Volatility

After a spectacular and highly stimulating first edition, Brandzone Consulting LLC...

LASAA has achieved 55% cleanup in Lagos – Commissioner

The Lagos State Commissioner for the Environment, Dr. Samuel Babatunde Adejare on...


Features

Leveraging the TSPR Model in Strengthening Brand Sacredness: A Conceptual Framework for Community-Driven Brand Management

Dr. Ajiborode Abiodun - July 2025 Abstract Contemporary marketing environments...

Effectiveness has evolved. Have you?

For a long time, the effectiveness of marketing was straightforward. There were...

Uncopyable: the human skills that still matter

With AI capable of writing emails, editing films, and recommending marketing...