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LATEST NEWS

The Business Verge Awards returns for its 2nd E-Edition — Celebrating Africa’s boldest innovators and business leaders

After a successful maiden edition earlier this year, The Business Verge Awards is...

Women in Advertising take a stand against Breast Cancer with groundbreaking Health Walk

As the saying goes, “A stitch in time saves nine,” a phrase that came alive when...

IMC


Features

The AI revolution: marketing’s practical ROI beyond the hype

 Artificial Intelligence (AI) now dominates marketing conversations. Initially,...

The Invisible Ingredient: How Brands Build Trust Through Uncompromising Food Safety

Today marks World Food Safety Day. This global event sheds light on a vital...

Leveraging data, authenticity as winning formula for retail’s resurgence

Retail across Africa is quietly but unmistakably transforming. From street stores...