Spotlight

LATEST NEWS

Coca-Cola launches first new holiday Cola in five years amid fierce market shake-up

Coca-Cola has introduced a brand-new seasonal soda Holiday Creamy Vanillamarking...

Nigeria’s retail delivery market surges, defies inflation as digital commerce redraws consumer behaviour

Nigeria’s retail delivery market is accelerating at a pace that continues to defy...

IMC

ADVAN advances shift in practice

As part of efforts to broaden the knowledge scope of its members and enlighten them...

ADVAN advances shift in practice

As part of efforts to broaden the knowledge scope of its members and enlighten them...

ADVAN advances shift in practice

ADVAN advances shift in practice

ADVAN advances shift in practice

ADVAN advances shift in practice

John Ajayi attains another milestone

John Ajayi attains another milestone

John Ajayi attains another milestone

John Ajayi attains another milestone

John Ajayi attains another milestone


Features

The death of depth? Reclaiming the 5Ws and H in the age of the scroll

 In today’s age of 10-second reels and fading TikToks, the need to amuse...

Labubu Is ugly, expensive, and viral: make it make sense

 A demon lurks within the depths of the internet. With its sharp teeth and...

Going viral with relatable content: what brands can learn from Cowrywise

In this day and age of short attention spans and constant scrolling, engaging...