OOH Academy announces dates for LOMA awards and OOHACE 2024, calls for entries.

The planning committee of Location Marketing Awards (LOMA) announces the second edition and the Out of Home Advertising Conference and Exposition (OOHACE) 2024 with The theme: Unlocking the Power of OOH Advertising in building Nigeria’s Entertainment Industry.

These prestigious events will take place on September 27-28, 2024, at the prestigious Marriott Hotels, and Marcelinas Place both at Ikeja G.R.A Lagos, Nigeria, and promises to be a significant gathering for professionals in the advertising and marketing industries.

LOMA awards recognize outstanding achievements in location-based marketing and out-of-home (OOH) advertising. This year’s event will bring together industry leaders, innovators, and visionaries to celebrate excellence, creativity, and the impactful use of location-based marketing strategies and technologies.

We are excited to announce the esteemed panel of jurors for LOMA 2024, comprising top professionals drawn from the global advertising industry:

Remi Du Preez – Polygon, South Africa
Tim Rowe – OOH Insider, New York, USA
Olalekan Akinyele – 7even Interactive, Nigeria

Emmanuel Adediran – +Acuity, Nigeria
Amina Adekoya – OMD, Nigeria
Donald Mokgale – MoyaApp, South Africa

Miguel Castanon – Broadsign, Spain
Yetunde Adegbite – Dentsu, Nigeria
Opeyemi Anipole – Bowbonish, Nigeria

These jurors bring a wealth of experience and expertise to the table, ensuring that the awards recognize the best and most innovative work in the industry. Interested organisations and individuals can enter to for this years LOMA Awards as new categories for brands has been included such as Innovative use of OOH Media, Programmatic DOOH Campaigns, Outstanding OOH campaigns for different sectors inclusive of – Non-profits, cooking essentials, Financial Services and Insurance Services, Alcoholic and Non-Alcoholic Beverages, Arts, Culture & Entertainment, Beauty & Personal Care, Industrial goods, Lottery & Betting, Electronics & Home Appliances, Telcos & broadbands, Travel & Hospitality, E- commerce and many more.

Kingsley Onwukaeme, the convener of both events, shared his thoughts on the industry impact of LOMA and OOHACE:
“As the convener of both the Location Marketing Awards (LOMA) and the Out of Home Advertising Conference and Exposition (OOHACE), I have witnessed firsthand how these events are transforming the face of the OOH industry in Nigeria. Last year’s event was a resounding success, bringing together the brightest minds in the industry and setting a new benchmark for excellence in location-based marketing and out-of-home advertising.”

“LOMA and OOHACE have created an invaluable platform for professionals to share insights, explore innovative solutions, and celebrate outstanding achievements. The response from the industry has been overwhelmingly positive, with participants lauding the quality of the content, the networking opportunities, and the overall organization of the event.”

“Last year’s edition saw a significant increase in participation from both local and international stakeholders, reflecting the growing recognition of Nigeria as a key player in the global OOH industry. The awards ceremony was a highlight, with numerous groundbreaking campaigns being honored for their creativity and impact. The feedback we received underscored the importance of such events in fostering a culture of excellence and innovation.”

“As we look ahead to the 2024 edition, I am confident that LOMA and OOHACE will continue to drive the industry forward. Our goal is to not only celebrate the successes of the past year but also to provide a forward-looking perspective on the future of OOH advertising. We are committed to creating an environment where ideas can flourish, partnerships can be forged, and the industry can collectively advance.”

“LOMA and OOHACE are more than just events; they are catalysts for change. They have played a crucial role in elevating the standards of the OOH industry in Nigeria, showcasing the incredible talent and ingenuity that exists within our market. I am excited about the potential for even greater achievements this year and look forward to welcoming everyone to what promises to be our best edition yet.”

Submission of entries for LOMA will begin on July 15 and close on July 29, 2024. Registration for OOHACE begins on July 20th, 2024. Interested organisations and persons should visit www.oohacademyng.com for details.
For more information and to register for the event, please visit our website at www.oohacademyng.com.


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