OMD wins media agency award
OMD Worldwide, an Omnicom Media Group Agency, has emerged as the Global Media Agency of the Year by Adweek, a leading media and advertising industry publication.
In a statement, it was revealed that, Adweek chose OMD as the Global Media Agency of the Year because of the company’s impressive turnaround performance following a very challenging 2017 that saw the historically dominant agency fall to the bottom of all major media analysts’ rankings.
“Adweek’s story details the comeback that took place during 2018–a journey that saw OMD win or retain over $2.6b of business,” it read in part.
Speaking about the development, the Global Chief Executive Officer, OMD, Florian Adamski, affirmed that it was a great honour to be named Adweek’s Global Agency of the Year.
In his words: ”It is a great honour to be named Adweek’s Global Media Agency of the Year. Not only did we win more than 300 pitches across all geographies last year, we also more than doubled our retention rate and improved our client ratings four consecutive times throughout 2018.
“We also are the agency that had the highest number of medals at the Cannes Lions Festival of Creativity. When you put all this together it is simply astonishing.
“But none of this would have been possible without the hard work, talent and adaptability of our people and the trust placed on us by our clients and partners. I am incredibly proud of what we have achieved and I look forward to building on this foundation in 2019 and beyond.”
According to Adweek, the turnaround at OMD began with the appointment of Adamski in late 2017.
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