Ogunwumi takes helm as Brooks + Blake CEO
By Felicia Nwosu
Taiwo Ogunwumi, a seasoned marketing communications professional, has reached the pinnacle of his career, being elevated to the Chief Executive Officer (CEO) of Brooks + Blake, a leading independent Perception Management and Consulting firm.
The announcement, marks a significant milestone for Ogunwumi and the agency, signifying a new chapter of growth and innovation. His profile is a tapestry of achievements, woven with over a decade of experience in marketing communications.
The newly elevated Ogunwumi, while sharing the cheering news in an exclusive interview with MARKETING EDGE, addressed his new appointment with a blend of humility and forward-looking determination.
He emphasized that, while the role and responsibilities have expanded, his core values and personal approach remain unchanged.
Ogunwumi dismissed any notion of a dramatic transformation. Expressing his excitement about leading Brooks + Blake into its next phase of growth, the perception management professional par excellence emphasized his commitment to building on the agency’s legacy of innovation and excellence, working with the talented team to deliver exceptional value to clients and partners with strategic growth.
“Stepping into this role as CEO of Brooks and Blake is both an honor and a responsibility. As we navigate the evolving landscape of brand marketing and communications, my vision is to drive innovation, deepen client impact, and position Brooks and Blake as the gold standard in strategic storytelling across Africa and beyond. Nothing has changed, really. It’s just the role, and the responsibility. I’m still the same person.”
He stressed the importance of authenticity, rejecting the idea that a new position necessitates a complete persona overhaul.
Addressing the pressure inherent in leadership, he acknowledged the challenges of meeting high expectations and delivering results, but ultimately emphasized the importance of integrity and a clear vision.
He stated that genuine belief in one’s mission is crucial for effective leadership and client engagement. The immediate past Executive Director delved on the significance of continuous learning and adaptation. He articulated a philosophy of incremental growth, highlighting the need for consistent innovation and strategic adjustments.
Central to his vision is the cultivation of a strong, collaborative team. Ogunwumi expressed a firm belief in the power of collective effort, and the importance of fostering a positive, winning environment. He dismissed the notion of individual heroics
The image making professional expressed his commitment to building on Brooks + Blake’s legacy of innovation and driving the agency’s future growth while emphasizing the importance of teamwork and strategic vision in achieving continued success.
Highlighting his belief in the power of collaboration and strategic vision, he affirmed that, anything is possible with a formidable team and that he is poised to guide Brooks + Blake towards continued success.
“The difference is you must, during your journey, identify a team that can get you there, if youre intent is right and your vision is set, hardly will you not be successful.
His rise to the CEO position is a testament to his exceptional leadership, strategic vision, and unwavering dedication. His journey within Brooks + Blake, from Executive Director and Team Lead to CEO, reflects a consistent track record of success and a deep understanding of the marketing communications landscape.
He was until his recent elevation, the Executive Director and Team Lead, and will now steer the agency’s strategic direction.
His promotion, revealed to MARKETING EDGE, follows over a decade of experience in marketing communications, during which he has led numerous award-winning campaigns for multinational corporations.
Ogunwumi’s profile is a tapestry of achievements, woven with over a decade of experience in marketing communications. A Chartered Economist and Project Management Professional (PMP), he brings a unique blend of analytical rigor and creative prowess to his leadership.
His involvement in numerous award-winning campaigns for multinational giants underscores his ability to deliver impactful results. His career trajectory includes significant roles at Africapractice Richardson & Briggs and Strategic Marketing & Promotions Ltd.
Ogunwumi’s extensive experience spans strategic communications, brand engagement, and crisis management, working with brands such as Blackberry, Guinness, MTN, Diageo, Unilever, and GlaxoSmithKline.
His leadership as Executive Director demonstrated his ability to develop strategic plans, ensure client satisfaction, and oversee the agency’s programs and services.
His expertise in media relations, public relations, and corporate communications, evidenced by endorsements from industry professionals, contributed to his selection for the CEO role.
The PR expert’s ascension to CEO marks a new era for Brooks + Blake, one characterized by visionary leadership, strategic growth and undying desire for excellence.
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