OAAN’s problem is self-inflicted – Omisore
By Felicia Nwosu
As the dialogue for a more cordial relationship and amicable resolution between members of the Outdoor Advertising Association of Nigeria (OAAN) and the Lagos State Signage and Advertising Agency (LASAA) continues, Honourable Ipoola Omisore, one of the founding fathers in the outdoor sector, has averred that OAAN’s problem is self-inflicted. He, therefore, advised practitioners to redeem their place of pride for business growth by repositioning themselves for business growth.
The former OAAN president, who stated this in an exclusive interview with MARKETING EDGE, compared OAAN to the proverbial cock that has the red comb on its head.
“Other animals were running away from the cock, referring to its comb as fire. But the cock allayed their fears, assuring them that it’s not fire. And since that day, the fox has been going after all cocks till today. It takes boldness to wrestle with the government,” he said.
He urged the admen in the association to brave up and stand for their rights legally for a friendlier practicing environment for its members.
“My advice to them is that they should not price themselves out of the market. They should not be afraid of the government. They should stand up for their rights. When the government threatens you and you know the power of the law backing you, stand up for it. OAAN has been very timid, sleeping over their rights. Fear kills you faster.
“I want to enjoin youths; if you have anything that will be beneficial to others, do not hesitate to do so. Use your talent to impact others positively. Pursue your goals because cowards don’t get to the top. The moment outdoor went into electronics, it opened the door for non professionals to invade. Today, it is no more about professionalism but who has the money to buy sophisticated products such as digital LEDs,” noted.
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