Noah’s Ark Lands Two Major Accounts
While many agencies are convulsing from the choking effect of an economic squeeze that has forced brand owners to cut down on their marketing spends for 2016, Lanre Adisa’s Noah’s Ark has begun the years on a bright note, building on the impressive performances of the preceding year.
The Maryland based agency has so far in 2016 significantly boosted it product portfolio by snapping up two major accounts and it is in pole position to win one or two more in the coming weeks. One of the two new accounts already in it kitty is Society for Family Health (SFH), a global family and health advocacy group with huge war chest of marketing funds. The agency which was awarded the charge over SFH’s digital marketing, media and creative strategies has started already started receiving briefs on the business.
And only a few weeks back Noah’s Ark was names winner after a competitive pitch for Pfizer Pharmaceutical’s creative business. The triumph marks the agency’s maiden foray into the pharmaceutical arena and a fulfillment of its commitment to venture outside of the FMCG, and avoid the stereotype of being labeled an FMCG specialist.
According to sources, four agencies contested for the Pfizer account in a pitch that was described as very intense, but at the end of the exercise, Noah’s Ark was rated head and shoulder above other contestants. “At a point during our presentation, the officials of the company gave us a standing ovation in appreciation of the quality of our delivery, saying our performance was unprecedented,” an official of the wave making agency to MARKETING EDGE.
While Noah’s Ark have been known for cutting edge creative solutions from the inception of the agency eight years ago, it was not until 2015 that it finally broke into the ranks of the elite agencies in Nigeria, after it won commendations from the organisers of Cannes Lions and also beat off competition to win the covetous Grand Prix at the 2015 LAIF Award.
Pundits are already saying that the agency could be the first Nigerian creative shop to win the Cannes Lion. Of course Noah’s Ark is taking nothing for granted as it is already lining up several entries for the award and notable among them is Hypo’s “For Whites Only”. The ad is a creative response to the controversy generated by the allegation that the 2016 Oscars award unduly favoured the white.
In one of his recent interviews, Adisa, whose agency has been described as one of the most creative new generation shops, noted that he is motivated by a deep desire to ensure that clients get good value for the brands they have entrusted to the agency. “Noah’s Ark also views itself as competing with other agencies outside the country, adding that, their quest to register their presence globally in one form or the other is another driving force for the agency,” Adisa said.
Some of the brands in Noah’s Ark’s portfolio are Airtel, Hypo, Indomie Noodles, Three Crown, Minimie etc.