NIMN heralds paradigm shift with Marketing Conference 2022
By Oghale Mafuru
To drive business sustainability and growth in the marketing ecosystem, the National Institute of Marketing of Nigeria, NIMN has iterated its commitment to herald a paradigm shift in the industry through strategic efforts to optimise efficiency and improve value delivery.
President of the National Institute of Marketing of Nigeria, Mr. Idorenren Enang who made this declaration during a media parley today in Lagos charged practitioners of the Integrated Marketing Communications industry as well as other stakeholders to leverage the forthcoming Marketing Conference billed to hold on the 16th of June to acquire knowledge on strategic business management and sustainability.
“The National Institute of Marketing of Nigeria is going through a rebirth and that rebirth is starting from the mind, the quality of the dialogue, conversation, and the people,” he said.
According to him, the competitive business environment exacerbated by the pandemic has made it mandatory for businesses to rethink strategic, and achievable through disruptive ideation and technological utilization.
For her part, Chairman of the planning committee, Chioma Afe while speaking extensively on the theme of the conference which is “: “Driving business sustainability in the age of data and tech” revealed that the hybrid event which is slated to hold at the prestigious Eko and Suite in Victoria Island, Lagos aims to recalibrate the marketing profession through conversations that prepare professionals for a tech-driven future.
She said: “The theme is driving business sustainability in the age of data and technology. When we were challenged by the President and Council to come up with a theme and to think through what will be different this year in the conference, he was specific about what would speak to what we are now as marketers and as business people in Nigeria, coming out of the pandemic.
“Understanding that businesses had to pivot seriously over the last two years by changing how they operate; understanding the core nature of marketing in every business. So as a marketer, how are you doing things differently and what are you doing to disrupt in this time and how is marketing coming together with technology to do things differently to allow businesses to strive” she added.
The Marketing Conference which will have industry egghead and corporate icons, who have demonstrated a deep understanding of technology in driving efficiency and sustainability, as facilitators, is open to all members of the marketing ecosystem, entrepreneurs, and business owners who want to learn practical ways to maintain relevance in every dynamic business environment.
Participants are required to register on the institute’s website as limited slots are still available.
RECOMMENDED ARTICLES
Comment
No comments found.