NIMN announces strategic partnerships, initiatives for 2023

By Oghale Mafuru

To consolidate on existing efforts to reposition the marketing profession in Nigeria, the National Institute of Marketing of Nigeria NIMN, has announced strategic initiatives and framework for the year 2023 in line with plans to herald a paradigm shift that will improve the marketability of the profession as well as set it at par with best global standards.

The President and Chairman of Council, National Institute of Marketing of Nigeria NIMN, Mr. Idorenyen Enang unveiled his plans for the institute at a townhall meeting held virtually.

The NIMN President revealed that to bridge the knowledge gap of professionals and facilitate cross pollination of ideas, the institute will be partnering with the Chartered Institute of Marketing, CIM,  Harley Reed, an international professional body, the Advertising Regulatory Council of Nigeria, ARCON and the Nigerian Television Authority, NTA.

He added that the next administrative year will be anchored on four strategic priorities which are; increasing the Institute’s marketability, generating sustainable revenue, making systemic and organizational change and getting the best of the people.

While urging members to be more active in fostering the growth of the Institute, the NIMN boss highlighted key enablers that will catalyse the development of the marketing body which are transformational mindset, accountability, deep sense of ownership and out-of-the box thinking.

He said: “We need to retool, refit and restructure. These are the things you will find in the course of the year. This will be anchored around strategic partnerships”.

The NIMN helmsman who further revealed that the secretariat will be undergoing a major facelift this year affirmed that elections into key positions comprising the Office of the President and four Council seats will be held in the second quarter of 2023.

Giving a retrospective review of the preceding year, the NIMN President disclosed that the institute had over the last one year improved significantly on membership drive and compliance through different modalities which include a 90-day window for relapsed members to be reintegrated into the institute upon fulfillment of certain conditions.

The NIMN boss revealed that 153 professionals took advantage of the opportunity to state that the institute inducted a total 246 members of 168 Associate members and 78 Full members.

He enjoined members to be committed to advancement of the Institute by paying their subscriptions promptly and volunteering in major projects earmarked for the year to ensure the marketing body attains an enviable position in the country.


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