Nigerian delegates, others arrive S’ Africa for Loeries 2016 Creative Week

Ahead of the August 18, 2016 takeoff of the 38th edition of the Loeries Creative Week Awards taking place in Durban, South Africa, Nigerian advertising agencies and others across the world have started arriving for the event.

MARKETING EDGE Correspondent in Durban, South Africa gathered at press time that already two prominent Nigerian advertising agencies; X3M Ideas, Noah’s Ark and Insight Communications had arrived for the four-day event while others are still been expected at the awards.

Our correspondent also learnt that, aside from the Nigerian delegates, participants from West African countries and the Middle East have also started arriving for the event which will end on August 21, just as more of them were still being expected before the official opening of the ceremony slated for August 18.

When MARKETING EDGE sought the opinions of stakeholders who were already at the event on their expectations, adding that they were excited about the awards, the South African weather, the DStv Seminal of Creativity and the networking opportunities the event would afford them in terms of leveraging on their businesses.

Apart from the delegates, advertising icon, Mr. Jimmy Smith, is going to act as one of the Jury Presidents at the DStv Seminar of Creativity session at the prestigious award.

Other Jury Presidents for the event are: Laura Jordan-Bambach, a digital icon and Creative Director of a London-based agency, Mr. President, Susan Credle, the Global Chief Creative officer of FCB and Bridget Jung, a seasoned Creative Director with more than 20 years’ experience in the industry.

Earlier, Chief Operating Officer of 7EVEN INTERACTIVE Limited, Mr. Taiwo Agboola, said that there had been consistent growth in the advertising industry in Nigeria in the last few years as most practitioners that produce campaigns now ensure that they conform to international standards.

Also speaking on the event, the immediate past president of AAAN, Mr. Kelechi Nwosu, noted that Nigerian advertising practitioners had a great chance of winning at the 2016 Loeries awards.

his part, Managing Director SO&U, Mr. Udeme Ufot, said that Nigerian adverting agencies can win at the Leories Awards, but however, added that his agency did not enter for the award categories this year.

It will be recalled that DDB Lagos became the first Nigerian agency to win a Loeries Award in 2013 after being honoured with the Silver Loeries category for its “Speechless” campaign for Girl Hub/Nike Foundation at the 35th Loeries Awards held in Cape Town, South Africa.