NFF, Coca-Cola Sign $4m Partnership Deal for National Teams

The Nigeria Football Federation (NFF) has announced soft drink giant, Coca-Cola as the official soft drink partner of all the country’s national teams.

NFF made the announcement at the official signing ceremony held at Eko Hotel and Suites, Victoria Island, Lagos on Wednesday.

Present at the ceremony were NFF President Amaju Pinnick, NFF Vice President and Chairman, League Management Company (LMC) Mallam Shehu Dikko, Super Eagles coach Gernot Rohr and top officials of Coca-Cola.

Also present at the ceremony were Super Falcons stars Asisat Oshoala, who was recently crowned 2017 Africa Women’s Footballer of the Year, and Onome Ebi.

The deal is worth $4 million and will run for five years.

The latest signing ceremony means Coca-Cola has now joined a growing list of sponsors to have gone into partnership with the NFF, including PayPorte, the online shopping outlet.

With the partnership in place, Coca-Cola is making a comeback into Nigerian national team sponsorship after a 10-year break.


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