Can Samsung’s Galaxy Note7 loss become Apple’s gain?
No doubt Samsung Galaxy Note7’s battery explosion issue will bring a dent in its market share. However, how quickly Samsung which has stopped sale of the product and began extensive recall, fixes the problem will be something to watch out for.
But while this is a huge setback for Samsung, it is somewhat a happy news for Apple as it prepared to launch iPhone 7. The global recall by the South Korean giant of its flagship premium device Galaxy Note 7 over battery explosion fears is certainly going to affect its future prospects, experts have said.
After just two weeks on sale and 35 faulty phone batteries reported so far, Samsung on last Friday issued a global recall of Note 7 and promised to replace every unit already sold. It must however be noted that no recall has been ordered in Nigeria so far, the Consumer Protection Council in Nigeria has since called for an explanation.
“To date (as of September 1) there have been 35 cases that have been reported globally and we are currently conducting a thorough inspection with our suppliers to identify possible affected batteries in the market,” the company said in a statement.
“Samsung is committed to producing the highest quality products and we take every incident report from our valued customers very seriously. In response to recently reported cases of the new Galaxy Note7, we conducted a thorough investigation and found a battery cell issue,” it added.
According to experts, this is bad news especially at a time when Samsung had a momentum going in its favour, as market sentiments are not with Apple at the moment and Samsung needs a good run in months to come, buoyed by its super-successful S7 and S7 Edge devices and now Note 7.
Giving a refreshing look to its Note series, South Korean giant Samsung last month launched its Galaxy Note 7 in India for Rs 59,900 with iris biometric scanner for enhanced security, upgraded S Pen and a dual-curved screen.
“For customers who already have Galaxy Note 7 devices, we will voluntarily replace their current device with a new one over the coming weeks,” Samsung noted.
“The battery explosion issue will surely put a dent in Samsung’s market in days to come. How quickly it fixes the problem will be something to watch out for. The turnaround time matters a lot,” noted Krishna Mukherjee, Analyst (Telecoms) at market research firm CyberMedia Research (CMR), in Gurgaon.
According to Pathak, Samsung has to come up with an aggressive marketing strategy to overcome this issue else Galaxy series sales will nosedive in upcoming quarters for sure.
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