LinkedIn has launched LinkedIn Stories worldwide. It is a widely embraced opportunity for personalities and brand pages to publish photos and short videos via the mobile app. The Instagram-style format will enable brands to reach out to members using photos and videos of up to 20 seconds in duration to share news, insight and highlights and important updates.
The videos will be viewable within a 24-hour window and would help brands to capitalize on the popularity of video through viewership and engagement; members and brands will also have the ability to incorporate text and customized work stickers in their LinkedIn Stories.
Tom Pepper, head of marketing solutions UK, Ireland & Israel at LinkedIn, said: “LinkedIn Stories offers an authentic and visual way for them to do so.“
Pepper added: “We believe Stories can become an integral part of brands’ communication strategies. My advice to any brands looking to experiment with Stories is – just do it! The great thing about Stories is that they don’t have to be slick or overproduced – as long as they are authentic and match your brand and audience.”
LinkedIn is an American business and employment-oriented online service that operates via websites and mobile apps.
Overtime, Brands have been quick to utilize Stories in trial markets , to communicate behind the scenes shots, revealing competition winners, providing insights into ‘making of‘ new products and hosting audience Q&A‘s.
LinkedIn Stories also offers job seekers and experts the ability to post temporary content and is designed primarily to share ‘lightweight conversations related to your work-life‘ which don’t need to be preserved for posterity.
Launched in 2003, LinkedIn is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.