Nestle Nigeria rebrands bottle water, vows to build healthier generations
Nestle Nigeria, one of Africa’s largest food and beverages companies has re-launched its table water, the Nestle Pure Life and Nestle Pure Life Protect premium water bottles.
Speaking at the launch of the new brand identity, Maucricio Alarcon, Managing Director of Nestle Nigeria, said that the company would continue to promote healthy nutrition and lifestyle in line with its commitment to enhancing quality life and contributing to healthier future.
“Healthy hydration, which pure life supports, is key component of healthy nutrition” Alarcon said, adding that Nestle Waters will continue to focus on caring for the environment through water education, provision of access to clean drinking water as well as development of recycling initiatives.
Gloria Nwabuike, Marketing Manager of Nestle waters stated that the bottles have been rebranded to highlight the new logo that reflects a significant and relevant environmental message from the brand.
According to her, the new Nestle Pure Life logo reflects the commitment of nestle waters to a cleaner planet through efforts such as promoting environmental education, providing access to portable water in the communities, and using less of plastic in production.
“The quality of water brand has a plastic collective initiative equally directed at caring for the environment” Nwabuike affirmed, adding that the new brand aims to champion healthier generations in Nigeria.
Also speaking at the launch, Issa Rapid, Business Executive officer of Nestle Waters, said that the unveiling marks the beginning of a new purpose for Nestle water which is about “championing Pure water for healthier generation”
According to Rapid, the essence of the new brand is predicted on the belief that water is paramount to life, and should not be taken for granted.
Nestle Pure Life is committed to responsible water stewardship and providing quality sage drinking water to support healthy hydration, making it easier for families to improve their health.
Rabid said that the new blue planet logo is a symbol of nestle waters commitment to the environment and quality of water offered to consumers guaranteed by its 13 steps quality process.
The re-launch was held in the Federal Capital Territory to widen the awareness drive.
Nestle Nigeria Plc is engaged in the manufacturing, marketing and distribution of food products including purified water throughout the country.
The company operates in two segments namely Food and beverages. The food segment includes production and sale of Maggi, Cerelac, and Goldenmorn among others. The beverages segment focuses on the production and sale of Milo, chocomilo, Nido, Nescafe and Nestle Pure Life.
The company was founded in 1961,with Nestle S.A of Switzerland as the majority shareholder.
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