NBL’s Long Wait For New Marketing Director

Several days after the former Marketing Director of the Nigerian Breweries Limited, NBL, Walter Drenth was recalled to Netherland on a higher posting, his former office in Nigeria is still vacant.

Though a replacement for the former marketing expert has been named, but the new man, Franco Maria Maggi is yet to arrive the country to assume office. This development is a departure from the company’s tradition of having a replacement immediately on ground when a top staff is moved away.

Feelers emanating from the Iganmu, Lagos based brewery giant revealed that the delayed arrival of the marketing top shot may not be unconnected with the formalization of transfer procedures at the Heinekein global office.

However, the delay, a top brewery official hinted has been affecting decision making process on major marketing and management activities in the company. His predecessor left the company in the middle of August.

There is yet no comment from the brewery giant about when Maggi, who is regarded as a thorough-bred Heineken marketing egghead will resume duty in Iganmu but his official resumption date was 7^th of September.

Maggi Franco Maria obtained a Bachelor’s Degree in Marketing/Sales/Commerce from Syracuse University and a Masters Degree in Finance/Economics from Universita degli Studi dell’Aquila. He also obtained a Post Graduate Degree in Business Administration/Management from Southern Denmark School of Business and Engineering, University of Southern Denmark.

Maggi started his working career as a Trainee, Heineken, Netherlands in November 2001 and rose to become Hei neken Branch Director in October 2010. He became Director, Marca Heineken Bohemia XX Stron in November 2012, a position he held until the present appointment.