NBC, NCC partner to achieve DSO in Nigeria
By Abimbola Mohammed
In a bid to embark on a transformative journey to achieve Digital Switch Over (DSO), the National Broadcasting Commission (NBC), in collaboration with the Nigeria Communications Commission (NCC) have partnered to achieve a smooth transition to digital broadcasting.
According to a post by the NBC on its verified X (Twitter) handle @nbcgovng, the strategic partnership is to achieve the benefits of DSO dividends for Nigerians, create job opportunities, drive economic growth, enrich educational content, and expand creativity and innovation.
The post read: “The National Broadcasting Commission (NBC), in collaboration with the Nigeria Communications Commission (NCC), held a joint press conference on Digital Switch Over (DSO) in Abuja.”
Mr. Charles Ebuebu, Director General of NBC made the announcement while addressing members of the press. He emphasized that the collaboration marks a strategic alliance and unified effort to ensure a smooth transition to digital broadcasting.
He assured that the funds allocated to this project will be carefully managed to guarantee that each component of the DSO ecosystem significantly contributes to realizing impactful digital dividends for the nation. Mr. Ebuebu further highlighted that the DSO project is a catalyst for Nigeria’s media and socio-economic transformation.
Meanwhile, a report by The Guardian stated that President Bola Ahmed Tinubu (PBAT) approved the grant of N10 billion to NBC for smooth transmission to digital broadcasting.
The post continued: “It is expected to create substantial job opportunities, drive economic growth, and expand the industry. The implementation of precise and comprehensive audience measurement will also enhance marketing efforts and improve content quality.”
The DG concluded with the statement, “Together, we are building a brighter future where every Nigerian will benefit from superior broadcast quality, enriched educational content, and expanded opportunities for creativity and innovation.”
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