MTN Bags ‘Brand of the Year’ Award
MTN Group, an Africa’s leading cellular telecommunications company has being named brand of the year by the world Branding Forum (WBF).
The event which took place at the State Apartments of Kensington Palace in the British capital‚ is organised by the World Branding Forum (WBF)‚ a global non-profit organisation dedicated to advancing branding standards for the good of the branding community as well as consumers.
It organises and sponsors a range of educational programmes‚ as has joint collaborations with leading universities and museums.
Three South African companies were among 118 brands from 30 countries honoured at the prestigious World Branding Awards in London.
National tier winners from South Africa included MTN for mobile telecommunications‚ Sasol for petrol stations and Woolworths for the supermarket category.
Each brand was named “Brand of the Year” in their respective categories.
Global winners include Apple‚ Cartier‚ Coca-Cola‚ Facebook‚ Google‚ Guinness‚ HSBC‚ IKEA‚ Johnnie Walker‚ Kleenex‚ Lego‚ Louis Vuitton‚ McDonald’s‚ Mercedes Benz‚ Nescafé‚ Nike‚ Rolex‚ Shell‚ Starbucks and VISA.
“The Awards is a celebration of the achievements of some of the greatest brands around the world.
To win‚ a brand needs to have built a good reputation and trust with consumers‚ as 70% of the scoring process comes from consumers voting for their favourite brands‚” said Richard Rowles‚ Chairman of the World Branding Forum.
“Over 2‚600 brands from 35 countries were nominated for the 2015-2016 Awards in multiple categories‚ and more than 65‚000 consumers from around the world participated during the voting period.
With such tough competition‚ each winner has clearly demonstrated the power of their brand among consumers‚” said Peter Pek‚ Chief Executive of the World Branding Forum.