Meet MARKETING EDGE 2020 Summit & Awards sponsor – The Coca-Cola Company
Founded by Asa Grigs Candler in 1886, the Coca-Cola HBC is the parent company for The Coca-Cola Company in Africa and Europe.
It was incorporated in November 1951, as a subsidiary of the A.G. Leventis Group, and Nigerian Bottling Company (NBC) has been the franchise bottler and distributor for The Coca-Cola Company in Nigeria. Coca-Cola began production in 1953, at a bottling facility in Ebute-Metta, and opened its first bottling plant in Apapa, Lagos, while its first ultramodern fully automated NBC plant was later commissioned in Benin, 2001.
The multinational beverage corporation and manufacturer of non-alcoholic beverage concentrates and syrups, operates in 28 countries across 3 continents; their products include Coca-Cola, Fanta, 5Alive, Sprite, and Eva water. The Five Alive juice brand was launched in 2003.
In November 2011, NBC became the first company in Nigeria to receive the Food Safety System (FSSC 22000) certification, and was listed among the top three most sustainable Food & Beverage companies according to the FTSE Group, based on environmental, social and governance criteria in 2012. The company also received a “AAA” rating from MSCI ESG, the highest ESG rating for companies.
The Coca-Cola Foundation gave out a $100,000 grant to the Mental and Environmental Development Initiative for Children (MEDIC) to implement a Recycling Scheme for Women and Youth Empowerment (RESWAYE). In collaboration with the Coca-Cola Foundation, the company contributed over $6 million in grants to NGOs; donating 4million liters of beverage to support front-line workers and combat the COVID-19 pandemic.
NBC also distributed food items to thousands of households across the country to help them mitigate the impact of the pandemic. The first phase of the NBC Food Relief Intervention saw over 2,300 homes in 14 locations across the country receive essential food items, including rice, noodles and cooking oil amongst others. The company provided over 484 liters of bulk sanitizers, sanitizer dispensers and face masks to its trade partners, including hand sanitizer to 2,649 third-party drivers and truck assistants, as well as masks for their use on a daily basis.
Through a grant from the Coca-Cola Foundation, the Coca-Cola System in Nigeria has donated N170 million to the International Federation of Red Cross and Red Crescent Societies (IFRC) to support Covid-19 relief efforts in Nigeria.
RECOMMENDED ARTICLES
Comment
No comments found.