MARKETING EDGE to commemorate Women’s Day with Instagram live conversation
By Oghale Mafuru
To commemorate International Women’s Day (IWD), leading advertising and brand-centric publication, MARKETING EDGE is set to hold its Instagram live conversation as part of efforts to support the advocacy for gender equality and the empowerment of women and the girl child.
The conversation which will be streamed live on Instagram on March 8th by 11 am will have Dr. Omotola Bamigbaiye-Elatuyi, a highly respectable and astute marketing professional as a guest.
Dr Omotola, who has honed her skills working with several multi-national companies, is expected to speak on issues about gender parity, discrimination and negative stereotypes on women globally especially in the Integrated Marketing Communications (IMC) industry.
Dr. Omotola is the Head of Marketing, Sub-Saharan Africa for pladis Global, with senior management experience across the financial and manufacturing sectors, within West/East Africa and Middle East markets.
She is an energetic and passionate expert in the crafting and implementation of consumer-centric and resonant marketing strategies working in a highly matrix structure.
Dr. Omotola is a firm believer in empowering others for success in the workplace as she currently manages workplace management columns and Consumer Insight columns in magazines published across West Africa.
She is an adjunct lecturer in the Marketing Department (Faculty of Business Administration) with the University of Lagos and a very much sought-after facilitator for Customer Service, Consumer Behaviour, Marketing and Brand Management courses, Soft and Emotional skills for Multinational Organizations.
The international Women day 2022 theme is “Gender equality today for a Sustainable tomorrow” with focus to “Break the bias” that has stifled the development of the female gender. This advocacy is being made to amplify the call to support women empowerment, emancipation and equal access to opportunities as the male counterparts.
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