MARKETING EDGE ONTV hosts Babatunde Shobanjo tomorrow
By Felicia Nwosu
MARKETING EDGE on TV, will this week host Babatunde Shobanjo, a highly motivated creative professional with more than 13 years extensive experience in developing innovative marketing strategies and campaigns that drive business growth.
Join the exclusive interview on Industry Conversation segment with the Head of Business/Chief Operating Officer (COO) of Leo Burnett Lagos, this Wednesday on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm, with a repeat broadcast on WAP TV on Thursday at 9.30am.
The 30-minute wholesome package that comprises of Brand News, Brand in Focus and Industry Conversation will have the creative expert share insights on the overall impact of technology on the Nigerian creative space, especially on how professionals are leveraging technology to improve clients’ marketing efforts, with a focus on enhancing customer engagement, experience, increasing ROI, and optimizing operations.
The COO of an award-winning agency will also be sharing some of the outstanding works and campaigns that have raised the bar of creative excellence at Leo Burnett, which put the agency at the fore-front during the just concluded LAIF Awards.
Babatunde Shobanjo is an expert and dynamic professional spearheading the business affairs of the notable creative hub that prides itself as a solutions provider to brands’ challenges in the marketplace.
Shobanjo is a multi-talented and industrious fellow, whose proven success has yielded enduring results, having started off at Leo Burnett Lagos as Account Director prior to his current role. His creative and innovative contributions at the agency have reshaped its portfolio delivery for clients.
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