MARKETING EDGE ONTV hosts Afolabi tomorrow

By Felicia Nwosu

MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing and advertising television programme, is set to host Victor Afolabi, CEO of GDM Group, in its Industry Conversation Segment this Wednesday.

Tune in to MARKETING EDGE ONTV this Wednesday to gain invaluable insights from Victor Afolabi, a visionary leader whose transformative impact continues to shape the future of marketing and advertising in Nigeria.

The program, which airs on TVC News, DSTV Channel 418, from 12:30 pm to 1:00 pm, and on WAP TV, DSTV Channel 262, at 8:00 pm, with a repeat broadcast on Thursdays at 9:30 am on WAP TV, has been a catalyst for the growth and transformation of the marketing and advertising sector in Nigeria.

MARKETING EDGE ONTV is celebrated for its extensive coverage, featuring segments such as Brand News, Brand In Focus, and Industry Conversation. This influential platform not only keeps industry professionals informed but also plays a pivotal role in shaping the future trajectory of marketing and advertising in the nation.

This week’s episode is set to deliver some valuable insights as Victor Afolabi continues his exploration of crucial and trending issues within the integrated marketing and advertising landscape. His profound expertise is expected to offer innovative solutions to contemporary challenges, driving industry progression.

Victor Afolabi has been a trailblazer in the marketing and advertising industry for over two decades. As the CEO of GDM Group, one of Nigeria’s leading experiential agencies, Afolabi has repeatedly demonstrated an extraordinary capacity to rejuvenate businesses and spur sustainable growth. His illustrious career is marked by a series of successful ventures that have consistently achieved significant top and bottom-line growth across various industries.

Afolabi’s transformative approach centers on creating a consumer-centric culture that emphasizes continuous improvement and innovation. His strategic methodologies are designed to boost market share and profitability. Additionally, his focus on people management and talent development underscores his dedication to cultivating dynamic teams capable of maintaining a competitive advantage.

In addition to his leadership at GDM Group, Victor Afolabi is the CEO of Hazon Holdings, a diversified business holding company, and the founder of Eko Innovation Center. The center is a pioneering enterprise development hub for startups and MSMEs, leveraging technology and innovation in sectors such as agriculture, healthcare, market access, renewable energy, and fintech.

Afolabi’s academic and professional achievements are exemplary. He holds a Bachelor’s degree in Pharmacy from ABU, Zaria, a Master’s degree in Managerial Psychology from the University of Ibadan, an MBA from Alliance Business School, Manchester University, and is an alumnus of Lagos Business School.

His accomplishments are further acknowledged through his role as an Acumen Partner, membership in various professional bodies, and numerous awards celebrating his contributions to the industry.


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