MARKETING EDGE on TV hosts Salvador tomorrow

By Felicia Nwosu

MARKETING EDGE on TV, Nigeria’s foremost brand-focused, marketing and advertising television programme, will this Wednesday host Damola Richard Salvador, the CEO and Lead Strategist at Digisplash, a content-led, integrated marketing and award-winning advertising agency on its Industry Conversation segment.

MARKETING EDGE ONTV comes up on TVC News, DSTV Channel 418 at 12:30 pm and on WAP TV at 8pm, with a repeat broadcast on WAP TV on Thursday at 9.30am. It is a 30-minute package that comprises brand news, brand in focus and industry conversation.

Join this week’s episode which promises to be loaded with veritable insights as Salvador will be giving his assessment on the Nigerian creative space and how professionals can integrate technology to foster innovation and also navigate the current challenges.

Salvador is a firm believer in disruptive thinking. He is a marketing professional with over 12 years of experience, with strong creative and strategic skills. His uncanny knack to interpret and distill brand needs has led to an admirable level of respect across industries.

As an experienced strategist, the CEO and Lead Strategist at Digisplash has played a pivotal part in driving creative excellence and innovation across a diverse portfolio of clients. His unique blend of strategic thinking and creativity has consistently delivered groundbreaking campaigns that resonate deeply with audiences.

Damola holds a BA (Honors) in Business & IT from the Dublin Business School, and an M.Sc in Digital Marketing from the Digital Marketing Institute, Ireland. He is an associate member of Advertising Regulatory Council of Nigeria (ARCON), a member of the Chartered Management Consultants, a certified speaker, and a leader in the prestigious John Maxwell Leadership team.

He has spoken at various industry events, including past Creativity Week events and most recently was a panelist and speaker at the BusinessDay Top 100 SMEs event in Lagos. Coca-Cola, Phoenix Browser, Diageo, AB InBev, Suntory, The World Bank, Reckit Benckiser, Etisalat, Toyota, GSK, Mixta Africa, and Zedcapital Group, to mention a few are part of the brands that Damola has developed and ran winning campaigns for.

Some of the awards he has led his teams to win include: Best Fintech campaign of the year 2019; 2018 Gold, 2022 Silver Cannes Lions Award for Digital; 2022 Silver Cannes Lions Award for Film; 2018 Pitchers Silver Integrated campaign of the year; 2018 Pitchers Bronze Integrated campaign of the year, Public Sector campaign of the Year 2017; MADCON top 100 agencies in Dubai in December 2019 & 2022; Nigerian Marketing Award 2022; Digital Agency of the Year and BusinessDay Top 100 Fastest Growing SMEs, and Outstanding Young Creative Advertising Personality of the Year.


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