Marketing Edge on TV hosts Obatunde today
Foremost advertising, marketing and brand-centric television program, MARKETING EDGE on TV will be hosting the Chief Executive Officer of Idea Origin Media, a fast-rising creative agency, Israel Obatunde today on TVC News, channel 418 at 12:30pm and WAP TV at 8pm.
The program, which is a 30-minute potpourri of industry gist, events and conversations, will be rebroadcast tomorrow on WAP TV at 9:30am.
The creative strategist who has honed his skills through years of experience delivering groundbreaking campaigns for iconic brands across different markets will be speaking on the industry conversation segment of the program where he will highlight some of the fundamental changes in the creative business of advertising and how technological advancement has revolutionize creativity and innovation.
Israel Oluyomi Obatunde is a Creative Strategist; the Founder and Chief Creative Officer of Ideas Origin Media (IOM, who has a unique ability to interpret clients’ thoughts in ways that produce outstanding communication results.
Over the years, his exceptional works have garnered recognition on international and local platforms like Lürzer’s Archive, New York Festival, Loeries, African Cristals and LAIF Awards.
His passion for originality and holistic approach to solving communication challenges has made his footprint resonate deeply on global and local brands like Facebook, DStv, Pepsi/SBC, Access Bank, Etisalat/9mobile, Globacom, Betking, Suntrust, Kimberly-Clark, Coca-Cola, Mondelez, Smoov, ArtSplit among many others.
Having set out to study Psychology at the University, his passion for creativity quickly redirected him to the world of advertising where he has been finding fulfillment.
Before IOM, he had worked with top advertising agencies like TBWA Concept, Insight Redefine, Ogilvy Nigeria, and X3M Ideas; as Creative Director, Team Lead and Concept Originator.
He was also a Jury Member of the Pitchers’ Festival of Creativity, 2022 and an alumnus of Miami Ad School, Toronto.
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