MARKETING EDGE on TV hosts Enang this Wednesday

By Oghale Mafuru

Leading brand-centric, advertising, and marketing television program MARKETING EDGE on TV is set to host Idorenyen Enang, President of the National Institute of Marketing of Nigeria NIMN and CEO of Corporate Shepherds Limited, on Wednesday on TVC News Dstv channel 418 at 12:30 pm.

This week, Mr. Idorenyen Enang will continue the conversation he started last week as he speaks more elaborately about his plans to reposition the marketing profession in Nigeria.

Mr. Enang is an astute marketing professional who has honed his skills through decades of experience working with different multi-national brands. He is a Business and Leadership Coach, and a Fellow of the Institute. He was a former President of the Advertisers Association of Nigeria, ADVAN, and has also served on the Executive Committee of the World Federation of Advertisers as Regional Vice President for Africa, alongside other global CMOs and CEOs.

Enang, a distinguished marketing practitioner armed with a master’s degree in advertising has worked for various well-known multinational companies on the African continent occupying senior executive management positions in the last three decades. He began his career with Elf Nigeria as an assistant cost controller and from there he went to Guinness where he was responsible for Brand Management and Market Research.

His successful career also saw him work with the beverage giant, Coca-Cola where he worked in various capacities in the Coca-Cola franchise such as Division Marketing Manager, Kenya, General Manager, East, and Central Africa Region, and Chief of Staff to the franchise Equatorial Guinean President.

Enang has also had a stint with Cadbury Nigeria where he was Commercial Director (Marketing and Sales Division) and with Samsung Electronics where he served as Managing Director for Nigeria. He was the managing Director, L’Oreal, a French cosmetic and Beauty Company’s operation in Central and West Africa before setting up Corporate Shepherds.

Spanning over thirty years, Enang’s corporate journey reflects proven demonstrable expertise in driving organisational turnaround and growth.

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