Marketing Edge live chat on Instagram hosts John Ehiguese

Apart from disrupting lives and businesses across the world, COVID-19 pandemic has obviously thrown up fresh challenges to perception and crisis management. Like professionals in other disciplines, perception and crisis managers have had to reinvent their skills and reinvent the wheel so as to be able to rise to the occasion on behalf of both themselves and their clients. Nigerian professionals in the field have not been left out of this.

Many a Nigerian may have been asking such questions as. How has the COVID-19 pandemic impacted on perception and crisis management; what is the new normal in perception and crisis management; how are individual professionals and corporate consultancies in the field responding to new imperatives, and many more.

MARKETING EDGE, Nigeria’s multi channel brand focused and development oriented magazine, is beaming its searchlight on this all important subject in its live chat on Instagram on Sunday (June 21, 2020) at 4pm, Nigerian time.

The guest on the show is one of the leading lights in the Public Relations ecosystem in Nigeria and two-time President of the Public Relations Consultants Association of Nigeria, PRCAN, and a Board Member of the International Communications Consultancy Organisation (ICCO), Mr. John Ehiguese, who is also the Founder/CEO of Mediacraft Associates, one of Nigeria’s leading Public Relations consultancy firms, and the exclusive Nigeria affiliate of the FleishmanHillard global PR network.

The theme of the engagement which promises to be highly educative and exciting is “Perception and Crisis Management in the Age of New Normal”.

Ehiguese established Mediacraft in September 2003. Before then, he worked as an Account Director at C&F Porter Novelli (Nigeria), with direct responsibility for co-ordinating PR support for the market roll-out of MTN, Nigeria’s largest telecoms network.

In a career spanning over thirty years, he has garnered extensive cross-functional experience in Marketing, Broadcasting, Advertising and Public Relations.

Under his supervision, Mediacraft Associates has worked with several high-profile clients, including: Mastercard, Western Union, Diamond Bank, ExxonMobil, AVON HMO and Nigerian Breweries Plc (a Heineken company), Stanbic IBTC Group, Interswitch, USSEC, Interswitch Group, Olam Group and Truecaller.

Ehiguese holds an MBA from the Lagos Business School of the Pan Atlantic University, Lagos (2004). He is also an alumnus of the IESE Business School, University of Navarra, Barcelona, Spain and the University of Central Lancashire, Preston, UK.

He is a member of the Nigerian Institute of Public Relations (NIPR), The Advertising Practitioners Council of Nigeria (APCON), the PRCA (UK) and a Board Member of the International Communications Consultancy Organisation (ICCO).

John is the Immediate Past President of the Public Relations Consultants Association of Nigeria (PRCAN), the umbrella body of practicing PR consultancy firms in Nigeria.


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