MARKETING EDGE hosts Eguridu tomorrow
By Oghale Mafuru
Foremost Marketing and advertising television program, MARKETING EDGE on TV will be hosting Tony Eguridu, General Manager, Michael Angelo Media Limited tomorrow on TVC News Dstv Channel 418 at 12:30pm and WAP TV at 8pm with a repeat broadcast on WAP TV on Thursday at 9:30am.
The program which is potpourri of industry news, gist and in-depth conversations about the business of brand management, advertising and marketing communication will be hosting the highly cerebral profession on the ‘Industry Conversation’ segment of the program.
Tony Eguridu is a seasoned professional and a strong voice in the Out-of-Home advertising. He is currently charting a futuristic roadmap at the confluence of creativity, technology, data, and production as the General Manager at Michael Angelo Media Ltd, a leading OOH agency.
The outdoor enthusiast and marketing expert has a proven track record in driving business development strategy, operations, business planning and execution.
Tony has spent over 20 years across agencies reshaping brands and building memorable campaigns.
Prior to his present position at Michael Angelo Media Ltd. Tony, before taking up his most recent role as GM, he started off as Senor Executive Buying & Control at mediaReach OMD Nigeria, where he support the strategic growth plans of brands such as Best Buy and compliance monitoring on the Electronic and outdoor media for the GSK, Virgin Atlantic Airline, BAT, and MTN.
In the course of his career, he has also shared his wealth of experience in building purpose-driven brands both as a Senior Manager and Head, Business Development & Group Operations, Wetherheads Out Door Ltd.
In his role at Wetherheads, he managed, from planning to execution of the entire out of home media for Starcomms Nigeria Pl as well as being able to accomplish the total investments of the group in the South East & South/South region.
He later moved to another notable outdoor agency, as a General Manager at Dual Vision Ltd (Monumental Holdings Group) and there he demonstrated his expertise by developing strategic framework for market expansion in key markets and also suggested processes for managing cash flow challenges.
Mr. Eguridu is an Associate Registered Practitioner of Advertising Regulatory Council of Nigeria (ARCON). He holds BSc Marketing from Nnamdi Azikiwe University.
The program which is potpourri of industry news, gist and in-depth conversations about the business of brand management, advertising and marketing communication will be hosting the highly cerebral profession on the ‘Industry Conversation’ segment of the program.
Tony Eguridu is a seasoned professional and a strong voice in the Out-of-Home advertising. He is currently charting a futuristic roadmap at the confluence of creativity, technology, data, and production as the General Manager at Michael Angelo Media Ltd, a leading OOH agency.
The outdoor enthusiast and marketing expert has a proven track record in driving business development strategy, operations, business planning and execution.
Tony has spent over 20 years across agencies reshaping brands and building memorable campaigns.
Prior to his present position at Michael Angelo Media Ltd. Tony, before taking up his most recent role as GM, he started off as Senor Executive Buying & Control at mediaReach OMD Nigeria, where he support the strategic growth plans of brands such as Best Buy and compliance monitoring on the Electronic and outdoor media for the GSK, Virgin Atlantic Airline, BAT, and MTN.
In the course of his career, he has also shared his wealth of experience in building purpose-driven brands both as a Senior Manager and Head, Business Development & Group Operations, Wetherheads Out Door Ltd.
In his role at Wetherheads, he managed, from planning to execution of the entire out of home media for Starcomms Nigeria Pl as well as being able to accomplish the total investments of the group in the South East & South/South region.
He later moved to another notable outdoor agency, as a General Manager at Dual Vision Ltd (Monumental Holdings Group) and there he demonstrated his expertise by developing strategic framework for market expansion in key markets and also suggested processes for managing cash flow challenges.
Mr. Eguridu is an Associate Registered Practitioner of Advertising Regulatory Council of Nigeria (ARCON). He holds BSc Marketing from Nnamdi Azikiwe University.
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