MARKETING EDGE announces slight change in airing time for MARKETING EDGE on TV

MARKETING EDGE, Nigeria’s leading brands and marketing focused multi-channel platform, has announced a slight change in the broadcast time of its industry respected and highly authoritative weekly television programme, MARKETING EDGE on TV.

The programme, which for almost three years has been aired on TVC News, DSTV Channel 418, consistently on Wednesdays between 11.30am and 12noon, would be aired henceforth between 12.30-1.00pm on the same day on the same channel from Wednesday, March 10, 2021.

While making the announcement, Mr. John Ajayi, the Executive Producer of MARKETING EDGE on TV and Publisher/CEO of MARKETING EDGE magazine, disclosed that the slight adjustment in time was due to a slight schedule change on the daily schedule at TVC News as the Numero Uno TV station in Nigeria was extending its very popular and globally acclaimed programme, Your View to two hours daily.

Ajayi reiterated the fact that the adjustment in time would not take anything away from the very rich content of the weekly programme, noting that rather, it was a call to make the programme richer, better and bigger which his team is more than ready to do.

It would be recalled that MARKETING EDGE on TV debuted in July, 2018 with the sole aim of expanding the frontiers of brand and marketing reportage, promising to offer a potpourri of happenings and developments in the Integrated Marketing Communications sector in Nigeria.

Since inception, the programme has consistently featured top players, gladiators and professionals in the competitive business of brand management and the management of brand business in Nigeria.

It has always offered brands and brand owners very great opportunities to connect with their target audience with a view to becoming top of the mind, while gaining brand loyalty and patronage. The half-hour TV programme reputed for showcasing high calibre industry personalities on industry conversation also features contemporary and topical issues under “Brand In Focus, a special analytical news feature segment of the programme.

During the flag-off of the TV programme, Ajayi had stated: “MARKETING EDGE on TV is the latest addition to the MARKETING EDGE family, and it’s a demonstration of the organisation’s commitment to helping Nigerian brands grow and also help consumers make informed buying decision.”

He added: “MARKETING EDGE on TV’s mission is to provide professionals from across the marketing, advertising and media communities with the creative firepower they need to attract and delight consumers. In doing so, we help to strengthen brands and enhance their business success, as well as advance the careers of all those, who throughout the value chain, create magic and turn it into profit.”


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