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Marketing Edge announces Jurors, Panelists for Excellence Awards 2020

Marketing Edge announces Jurors, Panelists for Excellence Awards 2020

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In line with its tradition of expanding the frontiers of marketing knowledge, MARKETING EDGE, Nigeria’s leading brands and marketing publication has concluded plans to hold the seventh edition of the annual National Marketing Stakeholders Summit/Brands and Advertising Excellence Awards.

The award event, which has as its theme “Making Your Business Future Fit: The Post-Digital Age Challenge”, will hold expectedly later in the month of May, 2020.

Guest Speaker for the award is Andisa Nstubane, one of the leading marketing strategists in Africa with over 15 years’ experience in managing brand strategy in Africa across organisations such as Microsoft and Standard Bank. In his current role, Andisa leads the team that sets the direction and strategy for growing customers and building the Old Mutual brand across South Africa, the rest of Africa and Latin America.

Venue of the event, according to the organisers would be at the prestigious Civic Centre, Victoria Island in Lagos, and as part of the preparatory activities, the organisers have announced a twelve-man jurors and panelists for the stakeholders’ summit and the awards proper.

The Managing Director, Noah’s Ark advertising agency, Mr. Lanre Adisa, has been appointed as the Chairman of the panel of jury with other members cutting across the various sectors of the Integrated Marketing Communications industry such as PR, Experiential, Advertising, Digital, and Outdoor amongst others.

Other renowned marketing professionals who are also on the list include Ozoemena Mbanefo, Provost, O2 Academy; Femi Adelusi, Managing Director / CEO, BrandEye Limited and Bukola Akingbade, Managing Partner, Neukleos Company.

Other members of  the juror also include, Jude Odia, Managing Director / CEO, Starcom Media Perspectives; Steve Babaeko, the Managing Director/CEO, X3M Ideas Limited; Tope Jemerigbe, Managing Director /CEO, DKK & amp Associates Limited; Bunmi Oke, Managing Director / CEO, Ladybird Limited and Brenda Nwagwu, Managing Director /CEO QVT Media.

Also on the list are Tolulope Medebem, Managing Director, AsterIML; Dozie Okafor, Managing Director, PHD Nigeria and Bayo Adefila, Managing Director/CEO, Downtoearth Marketing Services Limited.

Heading the list of the award panelist is Dr Ken Onyeali Ikpe, Managing Director/CEO of Insight Redefini. Other panelists include Funke Amobi, Country Head, Human Capital, Stanbic IBTC Plc; Hannah Oyebanjo, Managing Director, Redwood Consulting, Tolulope Tomori Adedeji, Marketing Director, International Breweries Plc, and Oyin Adegbite, Head, Communication and External Affairs, Guaranty Trust Bank Plc.

The list of panelists also include,Patricia Jemibewon, Human Resources Director, GMD Group; Adenike Adebola, Marketing and Innovation Director, Guinness Nigeria Plc; Ikechi Odigbo, Executive Vice Chairman, CASERS Group; Rotimi Bankole, Chief Executive Officer, SBI Media Group; Emma Agu, Marketing Director, Lacasera Company; Emma Oriakhi, Marketing Director, Nigerian Breweries Plc and Amaechi Okobi, Group Head, Communication and External Affairs, Access Bank Plc.

Speaking on the forthcoming awards, Publisher/CEO, MARKETING EDGE, John Ajayi, said: “All necessary activities and preparations are afoot for the 2020 annual National Marketing Stakeholders Summit & Brands & Advertising Awards of Excellence,” adding that “positive responses in terms of entries and participation for the award are in the rise”.

He, however, explained that while sending their nominations, the various agencies should bear in mind that it is done without any monetary value attached to it so as to encourage more agencies to showcase their works. Entries to be adjudged, he revealed, would include published and unpublished works.

In his word: “The 2020 MARKETING EDGE annual National Marketing Summit & Brands & Advertising Awards of Excellence promises to be exciting as the theme for this year’s awards touches the heart of the industry.”

“We encourage various agencies, brands and other marketing communications practitioners to showcase their works by entering for the various award categories free of charge.”

Award categories available include Creative agency of the Year, Campaign of the Year, Media Buying agency of the Year, and Experiential agency of the Year.

Others are Innovative Brand of the Year, Outstanding TV Commercial of the Year, Preferred Seasoning Brand of the Year, Brand Re-launch of the Year, Outstanding Dairy Brand of the Year and so on.

According to the renowned publisher and marketing expert, “We, however, encourage more marketing professionals, creative shops, experiential firms, PR companies and other industry stakeholders to participate in order to create conversations around brands, agencies and their custodians,” adding that “IMC practitioners have done a lot and we need to recognise and celebrate the creativity and excellence around their works”.

Interestingly, a digital portal has also been opened for participants to enter their creative works accordingly. It was disclosed that the award categories are clearly specified in the portal.

“As you may be aware, to carry all practitioners along, we have various categories for the awards. To make the entries easy, we utilise online portal through which a participant can access all categories and enter accordingly,” he explained.

The Marketing Edge Annual National Marketing Summit of Brands & Advertising Excellence Awards is a yearly offering of MARKETING EDGE, Nigeria’s leading brands and marketing publication, to IMC industry as a demonstration of its commitment to its vision of ‘Promoting the Brand Idea’.

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