Lux Adds New Variants

Re-branded ever- living beauty brand, Lux beauty soap, has introduced three new variants to the Lux collection. They are Velvet Touch, Soft Touch and Soft Caress.

Unveiling the three re-branded Lux at the House of Lux in Lagos, unilever Brand Building Director, Mr. David Okeme, while highlighting the features of the Lux collection, said:, “The new Lux collection gives seductively soft and fragrant skin that inspires and empowers women everywhere to ignite the spark in their relationship.

“Infused with delicate floral notes and softening silk essence, our transformed beauty soap range sensuously lathers and scents, leaving the skin irresistible to touch.

“The iconic beauty brand is dedicated to women. We know that when a woman feels beautiful, she behaves differently, radiating a confidence that attracts those around her, starting with her significant other.”

According to him, the new Lux collection does not have the power to help women ignite the spark all over the world but its new beauty bars packaging design also does its part for the planet.

“With delicately luxurious designs unique to each variant. Lux looks gorgeous displayed in your bathroom and would also make a fabulous gift,” he said.


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