Life Continental Beer supports entrepreneurs in Ebonyi State

Life Continental Beer has continued its support for entrepreneurs by rewarding another set of 30 young business people with a total of N7.5 million on the platform of its Progress Booster Show in Abakaliki, Ebonyi State.

The presentation of prizes took place on Friday, October 28, at Hotel De Tycoon, Abakaliki, Ebonyi State.

‘Life Progress Booster’ which is an initiative of Life Continental Lager Beer, from the stable of Nigerian Breweries, is an entrepreneurial talent hunt and mentoring radio programme, targets helping talented innovative businessmen and women in the South-East.

The Life Booster project is a reinforcement of the heritage embedded in the Life Continental Lager Beer, its essence and connection with the South-East consumers. In 2016, over 100 entrepreneurs from Nnewi, Enugu, Owerri and Aba have been rewarded with N30 million so far.

Speaking at the cheque presentation ceremony, Areas Sales Manager, Nsukka, NB Plc, Igwe Mishack Ikenna, who represented Regional Business Manager, Enugu, NB Plc, Obiora Okolo, said that the Progress Booster is aimed at empowering entrepreneurs who have bright ideas but need a platform to bring these ideas to life.

“The show is designed to reinforce the entrepreneurship spirit of the people of the South-East, stir up the creativity level and resourcefulness among them and also grow the economy of this region.”

Previous winners of the show spoke extensively on how the money they received gave them a head start in their various businesses while urging the new winners to maximize the opportunity.

Guests were given the opportunity to win exciting gifts through a raffle draw competition.

Aspiring entrepreneurs aged 18 years and above can submit their business proposal on They must be native or resident in the South East.

Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc made from the choicest grains, hops and the purest of waters. Expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers, what forms the core brand value of the beer brand is promoting and refreshing a life-long tradition of sharing, a heritage of progress.


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