Kuda appoints Samuel Adeniyi as media buyer

Digital-only bank, Kuda has appointed Samuel Adeniyi as its media buyer.

In his new role, Adeniyi will be tasked with defining, measuring, and evaluating relevant media KPIs; providing ongoing actionable insights and reports into campaign performance to relevant stakeholders; and building out media buys for various ad platforms, as well as overseeing the day-to-day execution of media.

Prior to joining Kuda, Adeniyi served extensively in the capacity of media buyer at MediaFuse Dentsu International. He was charged with day to day Media Buying across Radio, Television, Outdoor and Digital platforms for Budweiser, Trophy Lager, Hero Lager, Trophy Stout, Glenfiddich, Stanbic IBTC, and Dano Milk, amongst others.

With almost 5 years of professional experience across media buying, planning, strategy, investment, and brand management, some of his iconic works include Budwieser King of Football Show and La-Liga Sponsorship; Budweiser FIFA World Cup Sponsorship; Budweiser Game of Kings 2021 Campaign; International Stout Day 2021- Trophy Extra Special Stout; Trophy Extra Special Band Show; Honourable Tungba Show; Trophy Lager Stand By Me Campaign; Glenfiddich Iconic Outdoor Campaign; Schweppes Fountain Idea at Foreshore Towers, Alfred Rewane; Stanbic IBTC Signage Activations; and the Dano Milk Big Brother Sponsorships.

The astute marketer holds a Certificate in Professional Marketing from The Chartered Institute of Marketing; Professional Diploma in Advertising from the Advertising Practitioners Council of Nigeria (APCON); and a Bachelor of Engineering (B.Eng.) from the Federal University of Technology Owerri.


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