Jumia expands food platform business to five more cities in Nigeria
In a bid to drive more growth in its online food and beverage delivery business in Nigeria, Jumia the foremost online delivery platform has extended its food delivery service to 5more states in Nigeria. The tier-2 cities on Jumia food map are Kaduna, Mina, Benin City, Abeokuta and Ilorin.
The chief Executive Officer, Massimiliano Spalazzi, stated that extension is part of Jumia’s resolve to expand the growing population and thrilling experience of online fast food services to customers in Nigeria.
His words: “The food industry is very relevant to the Nigerian economy. With today’s covid-19 realities, the growing popularity of fast food, coupled with the growing trends for convenience, safety and value for money, has opened up opportunities for the food market in Nigeria.”
“As the leading online marketplace in Nigeria and Africa, it comes naturally to us to help drive the penetration of this service through our technology and reach of our logistics network. By doing this, we are also helping to explore the food segment of the Nigerian Agricultural sector which has the potential of huge contribution to the Nigerian economy.”
In 2020, Jumia recorded a major service improvement in its existing footprints in Lagos, Port Harcourt, Abuja and Ibadan by increasing its speed of delivery, with an average delivery time as fast as 26 minutes in Port Harcourt, 27 minutes in Lagos, 28 minutes in Ibadan, and 30 minutes in Abuja.
Jumia’s 2020 Nigeria Food Index report showed that the country’s agricultural sector experienced a major boom in 2019, significantly responsible for the 90.23 percent contribution made by non-oil sectors to Nigeria’s GDP.
The index further showed that the food and grocery retail market had total revenues of $44.9 billion, representing a compound annual growth rate (CAGR) of 8.7 percent in the last eight years.
The report also showed that overall grocery retailing continues to expand, as consumers seek comfort and convenience when shopping for food. The food segment was the most lucrative, with total revenues of $33.7 billion, equivalent to 75 percent of the market’s overall value.
Jumia is an online marketplace for electronics, and fashion among others targeting several African countries, but headquartered and incorporated in Germany. The company is also a logistics service, which enables the shipment and delivery of packages from sellers to consumers, and a payment service, which facilitates transactions among participants active and Jumia’s platform in selected markets.
RECOMMENDED ARTICLES
Comment
No comments found.