Jumia commences operation in Senegal

Africa’s leading online retail brand, Jumia, has formally commenced business operations in the West African nation of Senegal with a view to continuously expand its business operations to meet the demands of the continent’s growing middle income earners.

In a statement released by the company, it was disclosed that it plans to capitalise on Senegal’s strong purchasing power and growing interest in consumer goods.

According to Mr Patrick Farnole, Managing Director, Jumia Senegal, “A new way of shopping was born in Senegal. Imagine a website where you can find anything you look for. You may enjoy cruising online from shop to shop, discovering our new weekly arrivals, comparing prices, brands, and find what you like at the right price.

“Today it is real. Ordering takes 10 seconds. Pay cash on delivery at your doorstep, all around Senegal. What else would you wish for? Stay tuned, it is only the beginning,”

Jumia, a subsidiary of Africa Internet Holding (AIH), is a notable e-commerce site which began operations in 2012. It recently activated operations in Angola and Tanzania but has been conducting business in countries such as Egypt, Nigeria, Cote d’Ivoire, Algeria, Cameroon, Morocco, Ghana, Kenya, and Uganda where the company has made been acknowledged as a premium brand for online shopping.