Its time to celebrate creativity as Loeries Awards calls for entries
Brands and advertising agencies in Africa and the Middle East can now enter their best creative works for the 2017 edition of the Loeries Awards scheduled for Durban South Africa later in the year. Entries for the award was recently declared open and deadline has been fixed for 15th May 2017.
A statement released by the organisers has it that categories have also been revised to mirror the constant changes across the media landscape with three new categories this year.
Categories such as Design for Digital, Data-Driven Campaigns and The Facebook Challenge have been revised. The statement said: “Within the Communication Design category, this addition recognizes the important role of design in digital media. An extremely timely area of modern communication, this category focuses on the creative use of data to shape campaign strategy, inform execution, profile audiences, and adapt to campaign performance and engagement metrics. As part of Facebook’s support of young creatives, this student category focuses on the use of mobile media to promote a socially relevant cause.”
The organisers described the creative economy of Africa and Middle East as world-class and one with great potential to grow and offer employment to talented youths. It noted that “the growth occurring throughout Africa and the Middle East is very exciting, and a major focus of the Loeries is to increase the standard of brand communication in the region.”
The Loeries Award is an Africa and the Middle East’s premiere initiative that recognises, rewards, inspires and fosters creative excellence in the brand communication industry. It promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of ideas and fresh thinking.
Tourism KwaZulu-Natal (TKZN), the Department of Economic Development, Tourism and Environmental Affairs, KwaZulu-Natal Province (EDTEA), eThekwini Municipality – Durban Tourism, DStv Media Sales have been announced as major partner for this year’s edition, while Category PartnersA include: Accenture, Channel O, Facebook, Google, JCDecaux, The Times, Unilever South Africa, and Woolworths.
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