Google cracks down on offensive ads, removes 600 apps

Google, the global tech giant, is getting tough on apps on its Play Store with the most unpleasant ads. The tech behemoth has announced it had removed ‘nearly 600’ apps from the Play Store, proscribing them for their disruptive advertisements, and from monetizing ads, too.

In clear terms, Google describes disruptive ads as those that are displayed to users in unexpected ways. Meanwhile, difficult developers are always finding new ways to disguise disturbing ads, but Google says it’s developed new technologies to help discover such deception. The tech giant explained that a new machine-learning approach to detect when ads are shown out of context is what led to today’s enforcement. Moreover, it’s only the beginning, according to Google.

Many experts believe that though ‘nearly 600’ is but a tiny portion of the roughly 3 million apps on the Google Play Store, the crackdown is a reassuring bit of enforcement by Google. Compared to Apple’s App Store, the Google Play Store is often seen as less secure; its app review process is less stringent than Apple’s, which is known to frequently deny new apps and updates.


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