Industry professionals laud MackHack 2.0

By Abimbola Mohammed

Industry professionals, innovators, entrepreneurs, tech enthusiasts, and thought leaders in the marketing and tech industry in Nigeria have lauded and shared their excitement on the launch of Mackhack 2.0.

 While making remarks during the launch of MackHack 2.0 at the Eko Innovation Centre, Lagos, they said that the initiative came at a time when the marketing communication industry needs all the technological support it could get to meet up with the continual change in consumer behaviour.

In her opening remark, Iquo Ukoh, Managing Director, Entod Marketing/ IQ Food Platter, stated that Nigeria’s need for such innovative technology was long overdue.

“I still think there are many of us in marketing and the marketing communication industry that are still burying our heads in the sand, not understanding that times change. Not ‘times have changed’ but ‘times change’. Why I said we are still burying our heads in the sand is because we have just one person doing this and there are lots of brand custodians out there. Marketers are still stuck in radio, TV, and outdoors while consumers have moved on,” she said.

“Consumers change on a daily basis. They are moving so fast that the industry needs to quickly adapt to the evolutions of the consumers. We hope that soon enough the core marketing and communication people will come on board. MackHack is setting a pace and I believe that soon enough solutions will come out of it and will completely disrupt marketing in Nigeria. Nigeria is peculiar, things work elsewhere but here we have different definitions for things and so solutions have to be home-grown.

“MackHack is coming in at the time when technology in marketing is not big and everybody has gone into Fintech. But the early comers here I believe will be the ones to shape things, they are the ones that will lead the conversation in marketing space as far as technology is concerned. I look forward to MackHack 2.0. Kudos to MackHack, let’s shake the world with what we are doing here in Nigeria,” she added.

Hannah Oyebanjo, Managing Director of Redwood Consulting, during her presentation noted that the industry celebrates Victor Afolabi for his innovation.

On his part, Olatunbosun Alake, the special adviser to Governor Babajide Sanwo-Olu, also said: “MackHack is an opportunity for Lagos startups to showcase their ingenuity across a global audience, as it helps to validate their products and services, puts them in front of other competitors as well as exposure for investment opportunities to Nigeria.”

Victor Afolabi, founder, Eko Innovation Centre, stated that the initiative presents a platform to deepen the entrepreneurial ecosystem as well as reduce unemployment in Lagos State and Nigeria.

Other notable professionals at the lunch are Segun Ogunleye, General Manager Marketing, Seven Up Bottling Company; Temitope Ekundayo, Chief Executive Officer, Printivo Limited and Tola Bamigbaiye-Elatuyi, Marketing Director, Pladis Global; Lolu Desalu, Chief Marketing Officer, CMO, Filmhouse Group and Babatunde Fatai, Senior XR & Metaverse Engr., MTN Nigeria.


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