Help tell Lagos story, Sanwo-Olu enjoins IMC practitioners at MARKETING EDGE Annual Awards

It was a ravishing and an exquisite evening at a highbrow part of Ikeja, Lagos State. The evening, which lasted into the night at the prestigious D’ Podium event centre, on highbrow Aromire Street to be precise, was submerged with glitz and glamour as the who’s who of Nigeria’s marketing communications ecosystem turned out in their best outfits and took walks on the red carpet.

This was followed by the magnificent entrance of His Excellency, Mr. Babajide Sanwo-Olu, the Executive Governor of Lagos State and his retinue. Everybody was enthralled by the beauty and statesmanship of the number one citizen of the state and his team as the Governor was proclaimed the “Outstanding Political Brand Icon of the Year”.

The elated Governor, who described himself as the Chief Marketing Officer of Lagos State while giving a resounding keynote address, expressed special gratitude to the veterans of the marketing profession whom he acknowledged have toiled to build and give relevance to reputable trade.

In his words: “Today is for celebrating ourselves, our craft and achievements as marketing communications professionals. Over the last 5 decades, the marketing communications profession has evolved remarkably to become a window for the world to see the creativity that resides within us.

“Our readiness to support marketing-related initiatives is not limited to the Advertising sub-sector of the industry. It is open to various specialist areas that make up marketing. At the centre of what we do as marketing professionals is creativity. And that is what our government is committed to promoting and encouraging.”

Speaking further, he said: “I am not unaware that there was a time many of you needed to fly to Cape Town, Durban and Johannesburg before you could shoot a good TV commercial for your clients. Today, the story has changed. Let me assure you, it can only get better from here. The infrastructure we are creating are gradually giving you the scenic settings you require for great television commercials that can earn more prestigious laurels from across the world.”

In conclusion, the Governor enjoined marketing communications practitioners to help tell the story of Lagos through the brands they manage.

After receiving the award, Mr. Sanwo-Olu said: “It was with deep sense of humility that I receive the “Outstanding Political Brand Icon of the Year” this prestigious MARKETING EDGE Brands and Advertising Awards of Excellence.

“Let me remind you that every year, at the annual Cannes Festival, the winning campaigns are not the ones who tell the stories of the commercial brands. Rather the winners are the ones who tell stories of people, places, and the triumph of the human will and spirit above adversity.”

Recall that the 2-in1 event which began with the Annual Summit themed: “Rethinking the Blue ocean Strategy In Uncertain Times”, had the global industry summit a day before the awards night.

The Awards Night was sponsored by Eat’N’Go, Molfix, Playhouse, The Lacasera Company, Amber Energy Drink, Coca-Cola, Seven Up Bottling Company, Promasidor, Nigerian Breweries Plc, Tastee Fried Chicken, Cway, Dufil Prima Foods, AB Inbev, Guinness Nigeria Plc., Unilever, FrieslandCampina WAMCO and Sona Group.

The event ended successfully and wonderfully with high respect and courtesy to the organisers, MARKETING EDGE and MEDIA EDGE, who have moved Nigeria’s marketing communications industry up another notch.


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