GSK appoints Simon Peel as Head Global Media
Giant pharmaceutical multinational, GSK Consumer Healthcare, has appointed Simon Peel as its new Head of Global Media.
Peel, who was at the sportswear giant Adidas for seven years after joining from Twentieth Century Fox in 2014, replaces Scott Grenz, who left GSK earlier in the summer.
During his time at Adidas, Peel oversaw the implementation of econometric systems, including brand tracking and other data-led KPIs, as the brand transitioned from traditional retail and marketing models to more digital-based sales activity.
He also launched a series of successful campaigns centred on emotional, brand-driving messaging.
Talking at the Eff Week conference in October 2019, Peel admitted that short-termism and an overreliance on digital channels had cost Adidas dearly.
His words: “We had a problem that we were focusing on the wrong metrics, the short term, because we have fiduciary responsibility to shareholders.”
GSK’s head of global marketing services and consumer experience Meredith Herman says the company is “thrilled” with the appointment of Peel, making particular reference to his successes in the digital space with Adidas.
“I am looking forward to working with Simon, who has proven his media expertise in well-known companies and agencies,” Herman said.
“I believe his passion for building brands, as well as deep expertise in digital media and performance marketing will make him an excellent addition to our GSK team.”
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