Packaged in creative and stunning design with rich creamy taste, GBfoods, the global culinary giant, is set to stir competition with the rebranding of Bama, the leading mayonnaise brand into the Nigerian market.
The new Bama Mayonnaise, which derived its heritage from United States of America, is now manufactured locally by GBfoods from its recently completed multi-billion naira state-of-the-art production factory located at Sango, Ogun State.
The investment, the food giant hinted, is an added assurance of its commitment to continually contribute to Nigeria’s economic and social development through the localisation of its products. The factory draws from a blend of GBfoods’ rich global practices and regional experiences to support consumers growing needs, whilst highlighting the opportunity for their communities to be a part of the long-standing heritage. This will, in turn, make Nigeria a key export hub for Africa and will further lead to the creation of jobs and the development of human capital in the country.
In addition to the new factory, the company has also unveiled a new packaging design, featuring a quality stamp to reiterate the product’s category-leading position, and to emphasise its superior quality and taste to consumers. With the quality stamp feature, customers are now able to identify and purchase original Bama products. The new design stays true to the corporate colors, brand characters, and label art that are synonymous with Bama Mayonnaise, while making the shelf presence and overall impact much stronger. Bama’s superior formula and product have been uniquely put to the test, delivering a smooth texture and mouthwatering creamy experience to deliver the taste which spreads moments of love to all its consumers.
The first batch of the new Bama with its original recipe was successfully rolled out into the Nigerian market in April 2020.
The CEO of GBfoods Africa, Mr. Vicenç Bosch reiterated Bama’s commitment to maintaining its original recipe developed over 80 years ago in the United States of America, while being produced in Nigeria.
He said: “The tradition and origin of American recipes is what makes Bama unique and superior in comparison with our competitors.
“Our priority when building this international standard production facility in Nigeria was to make sure we were able to meet the demands of our customers, not only in Nigeria but also in other African countries.”
Commenting on the commissioning of the factory, Mr. Vincent Egbe, the Managing Director, GBfoods Africa, Nigeria Business Unit said: “Our growth and expansion plans for Nigeria are long-term and this investment is a testament to the industrial and infrastructural advancement that GBfoods is bringing not only to Nigeria but to Africa as a whole. We aim to make Nigeria an archetype in food security and also to become the food basket of Africa.
“Over the last couple of years, one of the things that we have ensured is to establish Bama as the gold standard of mayonnaise, not just in Nigeria but across Africa. Our quality commitment to our product means that our customers and our consumers know that they are getting the very best mayonnaise product developed in the USA, designed and produced in Nigeria.”
Also commenting on the re-launched Bama, Cletus Onyebuoha, the Business Unit Marketing Director, GBfoods Africa, said: “Bama as known has continued to deliver the best premium quality mayonnaise to the Nigerian market. It is a trusted symbol of love with consumers. Scoop and spread it on your bread or vegetables, you’ll enjoy the same premium quality product made with all-natural extracts, proteins and healthy oil.
“Our promise to consumers is to deliver that delicious taste which spreads moments of love at breakfast and other occasions. That is why we are re-inviting consumers to not only taste love in every scoop, but to share it.”
GBfoods said it is deploying 360 degree communication strategy to drive the re-launched brand.