FirstBank launches summer campaign

As the summer season kicks-in and Nigerian travelers begin to look forward to another long vacation, FirstBank has announced the launch of its summer campaign which is designed to re-engage customers and keep them abreast of its various electronic payment platforms and their unique offerings.

The campaign which is tagged ‘Summer is Summer, Home or Abroad,’ has been initiated to highlight the ease and the seamlessness of making payments with FirstBank cards anywhere in the world. FirstBank is leveraging various advertising platforms -traditional and digital- to engage it customers afresh as they make plans for vacation during this summer season.

“FirstBank card is a commendable step in Nigeria’s transition to a cashless society and as more consumers find differentiated payment options to suit their varying needs, this increases their adoption of and affinity for electronic payments,” the bank said.

According to the leading financial institution, the FirstBank cards offer higher spending limits on US Dollar cards, up 7.5 percent cash-bank and up to 15 percent discount and amazing rewards from merchant partners. Some of the merchant partners include renown stores like, HPZ, an household equipment store, Avis Nigeria, Cool World, Quatermaster, Shop to my Door, Marcopolo, Isox etc.

“At FirstBank, We have created a network of merchants to reward and incentivize our cardholders, so you can enjoy fantastic discounts on goods and services, cash-back rewards on transactions and acceptance of our FirstClub loyalty points for payment. For safe and convenient transactions anywhere you are in the world, a FirstBank card is your most reasonable choice,” the bank said.

The financial institution said that FirstBank cards is the banks way of rewarding customers with points for various transactions performed with the bank, covering savings/current accounts deposits, bills payments (DStv & PHCN) and POS payments using any First Bank card. It also offers the exclusive First Club Platinum MasterCard (Debit) as an additional reward to affluent customers for large ticket transactions in the defined campaign categories.

Meanwhile, the bank has also announced a partnership with Western Union in celebration of Western Union’s 20 anniversary in Nigeria. In celebration of this milestone, FirstBank has rolled out a reward package for customers who send or receive money from any of its branches through Western Union.

So, starting from now until August 20th 2016, customers who send or receive money through Western Union at any FirstBank branch, stand a chance to win one of 20 refrigerators, 20 generators, 20 microwaves, 20 fans or 20 water dispensers.


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