Enang Now WFA Regional Vice President Africa
The World Federation of Advertisers (WFA) has had a restructuring of its senior management board in order to fill in the positions left vacant by previous board members whose tenure had elapsed.
The restructuring process sees David Wheldon, the Managing Director, (Brand, Reputation Citizenship and Marketing) Barclays Bank, assuming office as the new President of the WFA while Nigeria’s Idorenyen Enang, the Managing Director, L’Oreal Central and West Africa, got re-elected as Regional Vice President, Africa, of the global advertising body.
Mr Wheldon, an experienced advertising practitioner has worked in both the agency and client side of brand marketing and has occupied various senior managerial positions in notable companies such as Vodafone, where he was Global Brand Director, and Coca-Cola, where he was Vice-President of Advertising as well as full-service agencies Lowe Howard-Spink and BBDO Europe. He also ventured into working for media agencies such as Tempus. He has been working with Barclays since February 2012 where he has been in charge of the organisation’s global marketing and citizenship functions.
Addressing his colleagues after his appointment, the new WFA President said “The WFA plays a critical role in our industry in representing marketers’ interests, standing up for what’s best about marketing and helping marketers be more effective and efficient. The organization is experiencing impressive growth from corporates and local advertiser associations, proof in itself of the relevance of the organization and its work. I look forward to helping to shape and drive the WFA agenda at a time where our industry is going through unprecedented change.”
Mr Enang, a distinguished marketing practitioner armed with a Masters’ degree in advertising has worked for various well-known multinational companies on the African continent occupying senior executive management positions in the last three decades. Mr Enang began his career with Elf Nigeria as an assistant cost controller and from there he went to Guinness where he was responsible for Brand Management and Market Research. His successful career also saw him work with beverage giants Coca-Cola where he worked in various capacities in the Coca-Cola franchise such as Division Marketing Manager, Kenya, General Manager, East and Central Africa Region and Chief of Staff to the franchise Equatorial Guinean President.
Mr Enang has also had working experience with Cadbury Nigeria where he was Commercial Director (Marketing and Sales Division) and with Samsung Electronics where he served as Managing Director for Nigeria. He began his present managerial stint with L’Oreal eighteen months ago where he has been in charge of L’Oreal, a French cosmetics and Beauty Company’s operation in Central and West Africa.
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