Efienamokwu moves from Capital Media to Airtel

Former Associate Media Director at Capital Media Limited Nigeria, Austin Efienamokwu has moved to Airtel Nigeria. He is now the Senior Manager (Media) for the telecom company.

Efienamokwu will be bringing over 10 years of experience in integrated marketing communication; strategic media planning & implementation planning, media research and brand management on board.

Having worked on the accounts of several multinational brands across sectors such as brewery, tobacco, pharmaceuticals, telecom, FMCG, & Financial Services in countries like Sierra Leone, Ghana, Nigeria, Cameroon & Central Africa regions, Efienamokwu is no more a novice when it comes to managing the media.

He is passionate about challenging the way things are, inspiring a shared vision of better possibilities with ability to be both strategic and tactical without losing sight of the “big picture”, a passion for solving complex problems, combined with innovative thinking are his core strengths.

He is a “tested media strategist” with broad business expertise and deep specialize skills in media connection insights, portfolio media strategy & implementation, product consumption analysis, sponsorship deals and new business development.

He has operated as Group Head, Strategic Media planning & implementation, responsible for defining and supervising the attainment of both technical and commercial KPIs for the group with direct Media leadership responsibility for Capital Media Ltd.

At Airtel, Efienamokwu is expected to replicate his dexterity on media project by developing new capabilities within the media team particularly in new/digital media.

He is expected to provide guidance and support to global media community on periodic data requests in the areas of communication evaluation, post campaign evaluation, competitive reporting.