Amazon, Apple, Google lead 2021 world’s most valuable brands ranking
E-commerce giant, Amazon has maintained its position as the world’s most valuable brand, growing 64% to US$684bn compared to 2020. This year, Amazon’s brand value grew by almost $268bn, making it the first half-a-trillion-dollar brand, alongside Apple, at number 2, valued at $612bn.
Big tech, Apple follows closely at number 2 with a valuation of $612bn, going up 74%. Google claims third place with a brand value of $458bn, up 42%. Microsoft sits at fourth place with a value of $410.3bn, up 26%.
The total value of the 2021 Kantar BrandZ™ Top 100 Most Valuable Global Brands has grown by 42%, to reach record-setting new heights of over $7 trillion. The accelerated growth of the world’s most valuable brands reflects an impressive rebound from the economic toll of the global pandemic.
Chinese tech giant Tencent is in fifth place ($240.9bn, up 60%), followed by Facebook ($226.7bn, up 54%), Alibaba ($197bn, up 29%), Visa ($191.3bn, up 2%), McDonald’s ($154.9bn, up 20%) and Mastercard ($112.9bn, up 4%).
The total value of the 2021 Kantar BrandZ™ Top 100 Most Valuable Global Brands has grown by 42%, to reach record-setting new heights of over $7 trillion. The accelerated growth of the world’s most valuable brands reflects an impressive rebound from the economic toll of the global pandemic.
According to the reports, 13 brands including Nvidia (no.12, $105bn), Zoom (no.52, $37bn), AMD (no.57, $33bn) and Spotify (no.99, $19bn), joined the 2021 global ranking.
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