Eat‘N’Go boss to offer marketing insight at Marketing Edge live chat on Instagram
One major area in which the COVID-19 pandemic has impacted on the lives of Nigerians as it has done to citizens of the world is the Quick Service Restaurant (QSR).
Both the operators of this critical subsector of the economy and consumers of their products and services in their millions have had to adjust to the dictates imposed by the pandemic.
Quite naturally, several questions come to mind, like: How has the COVID-19 pandemic impacted on QSR operations; what is the new normal in this all important sector; how are operators and consumers adjusting to the new imperatives, and many more.
All the above and many more questions would be answered on MARKETING EDGE live chat on Instagram this Friday (June 26) by a vastly experienced and globally exposed operator in the sector, Mr. Patrick McMichael, the Chief Executive Officer of Eat ‘N’ Go, a phenomenally successful QSR brand in Nigeria and the leading franchisee for world-class food brands, Domino’s Pizza, Cold Stone Creamery and Pinkberry Gourmet Frozen Yoghurt.
The theme of the live chat is “POST COVID-19 BUSINESS ECOSYSTEM: IMPERATIVES FOR QUICK SERVICE RESTAURANT OPERATIONS”. It shall commence at 1 pm Nigerian time.
McMichael joined Domino’s Pizza Australia in Sydney as a manager in training in 1990. He did so well that he was awarded Rookie Manager of the Year the following year (1991); and was promoted to Area Supervisor in Sydney in 1992.
In 1995, Patrick the National Property Manager of Domino’s Pizza Australia; and was a
franchisee owner of 10 Domino’s Pizza stores in Australia between 1997 and 2005.
In his very inspiring professional and entrepreneurial career trajectory, McMichael was:
- Awarded Domino’s Pizza Australia Franchisee of the year in 1998 & 1999.
- Victorian Market Manager in 2005
- Domino’s Pizza Enterprises Leadership team New Concept Manager in 2006
- Domino’s Pizza International Business Consultant in 2008
- Franchise Development Manager Australia & New Zealand in 2010.
- Chief Development & Franchising Officer Australia & New Zealand in 2012.
- Chief Executive Officer, Domino’s Pizza Indonesia in 2016; and
- Chief Executive Officer, Eat’N’Go Limited, Nigeria in 2018.
As Chief Executive Officer, McMichael developed the strategic direction of the company in conjunction with the Leadership Team and Board of Directors. He manages the budget process and reporting; as well as the day to day operations of the company, working with the department heads and their individual teams.
Since becoming the company’s CEO, he has led Eat’N’Go to enviable heights in Nigeria.
Significantly, the company hit the 100 outlets milestone sometimes last year; and has, since then, moved several notches higher.
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