SMOOV Chapman unveils new TV campaign

The La Casera Company, a leading beverage company and the pioneer of PET bottled Carbonated Soft Drinks (CSD) in Nigeria, has announced the launch of its TV campaign tagged “Smoov Groove”, in consonance with celebrating the can-do attitude that drives the Nigerian youth.

The essence of the campaign, according to the brand owners, is to encourage consumers to show and express what they are made of through youthfulness and lifestyle.

During the campaign launch, Senior Brand Manager, SMOOV Chapman, Enobong Ossai, described the launch as a move driven by the need to evolve with the growing demands and present realities of the time.

Enobong said: “The Flavour of Youth campaign is Smoov’s way of promoting youth culture in Nigeria. It speaks to youthfulness as a state of mind and not age.

“We expect everyone, no matter your age, to live life and make everyday moments Smoov Moments.”

Also speaking during the launch, the Group Portfolio Marketing Manager, Jotna Group, Onyeka Okoli described the move as a giant stride in repositioning and reconsolidating the brand for future growth in the Carbonated Soft Drinks (CSD) market, especially to gain greater appeal amongst new consumers.

Mr Okoli added: “For an innovative brand that has sustained its presence over the past 6 years to become one of the most recognisable in Nigeria; little wonder SMOOV Chapman continues to dominate within its category while disrupting new occasions for consumption. SMOOV Chapman is also clearly differentiated when compared to other Chapman brands in the market, especially on taste, we are the authentic taste of Champan… period, so when you Think Chapman, Think SMOOV.”

In the same vein, the Group Marketing Director, Jotna Group, Emmanuel Agu, said: “As a company, we are about selling high-quality products and creating meaningful, satisfying connections with our consumers. Engaging with Brand Smoov, while consuming or while on any of our social media handles is always a feel-good experience. As brand custodians, we always ensure that the essence of the brand comes to life at every possible touchpoint.

“Our new TV commercial offers our consumers the option to distract from the vicissitudes of life while celebrating the flavour of Youth, which is a state of mind. So with SMOOV, we make everyday moments celebratory.”

The campaign launched with a new TV commercial tagged ‘Smoov Groove’ which features scenes capturing moments of fun and togetherness, high energy upbeat tunes, memorable lyrics on keeping a youthful state of mind, and is purposely designed to resonate with all, and in line with the brand’s essence. It’s currently being broadcasted nationally across TV station.

Smoov Chapman is a refreshing non–alcoholic soft drink manufactured by The La Casera Company PLC (TLCC) with a nice blend of fruity flavour like Blackcurrant, Bitter Orange, Lime and Lemon as well as Orange which is readily available for every occasion. It is the first-of-its-kind drink that delivers the fruity and unique taste of Chapman on-the-go! It is available in 35cl, 50cl and 60cl nationwide.

Introduced into the market in September 2014, the product was launched to meet the growing demand of a wider range of consumer choices. SMOOV Chapman has consistently held on to its promise and has largely maintained that spark of uniqueness which consistently sets it apart from all the other CSDs in the market and this campaign further highlights how the brand is proudly embracing innovation and consumer needs.

The La Casera Company has a tradition of delivering great brands to consumers. Also from the stable of the company are the Bold 4 variants (Ginger, Orange, Tropical and Bitter Lemon extra), Nirvana Premium Table Water, Nirvana Tonic and Soda Water.


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