Dubai Lynx announces jury members for the 2022 awards

Dubai Lynx, MENA’s Festival and Awards for creative excellence in branded communications, has announced its 2022 jury members. The juries will help to benchmark work across 20 distinct Lynx Awards, including the refreshed Creative Effectiveness Lynx and PR Lynx, and the newly launched Social & Influencer Lynx, which celebrates creative social thinking and strategic influencer marketing solutions.

Philip Thomas, Chairman, Dubai Lynx, commented, “Our expert jury members play an integral role in raising the creative bar for the MENA region. We’re delighted to be working with them, and look forward to immersing ourselves in the outstanding body of Lynx-winning work to set the creative benchmark for the region.”

Ian Fairservice, Vice Chairman, Dubai Lynx, added: “We look forward to celebrating the Dubai Lynx award-winners, alongside the MENA creative community, at the live Awards Show in March. We have made the decision to postpone the two-day learning and development, Lynx Experience, until 26 – 27 October 2022, when the Dubai Lynx festival of creativity will return as a focused programme of networking and talks across a number of venues across Dubai.”

The 2022 Dubai Lynx juries are announced as follows:

Brand Experience & Activation

Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide, United Kingdom (President)
Andreas Hilbig, Executive Creative Director, Jung von Matt SAGA, Germany
Candice Juniper, Head of Brand Experience, Jones Knowles Ritchie, United Kingdom
Lauren Dyer, Creative Director, Saatchi & Saatchi London, United Kingdom
Manuel Borde, Global Chief Creative Officer, VMLY&R Commerce, USA
Mariana Sá, Chief Creative Officer, W/McCann, Brazil
Mikko Pietilä, Executive Creative Director / Partner, TBWA\Helsinki, Finland

Creative Effectiveness and Creative Strategy

Nadja White, Global Chief Marketing Officer, VICE Media Group, USA (President)
Juan Isaza, Strategic VP DDB Latina / President DDB Mexico, DDB, USA
Larissa Pohl, CEO, Wunderman Thompson GmbH, Germany
Rebecca Hughes, Strategy Partner, Havas Media Group, United Kingdom
Rian Shah, Chief Strategy Officer, Publicis Groupe, United Kingdom
Robby Mathew, Chief Creative Officer & Vice Chairman, FCB Interface, India
Zaid Al-Zaidy, Group CEO, The Beyond Collective, United Kingdom

Design and Industry Craft

Marta Swannie, Senior Creative Director, Superunion, United Kingdom (President)
Florian Grimm, EMEA Managing Director Creative, DDB & Tribal Hamburg GmbH, Germany
Gesina Roters, Creative Director / Partner, DAY, Netherlands
Megan Musgrave, Associate Design Director, FCB Chicago, USA
Sally Anderson, Group Creative Director, MetaDesign, China
Sara Hildén-Bengtsson, Global Creative Director, Open Studio, Sweden
Stephen Herold, Design Principal, IBM iX, Switzerland

Digital and Mobile

Wesley Ter Haar, Co-Founder, Media.Monks, USA (President)
Ed Leamy, Head of Innovation, BBDO Dublin, Ireland
Elav Horwitz, SVP Global Innovation and Strategic Partnerships Director, McCann Worldgroup, USA
Jason Romeyko, Worldwide Executive Creative Director & Partner, Serviceplan International, Germany
Natalia Benincasa, LATAM Chief Creative Officer, Wunderman Thompson, Argentina
Nishant Shah, Creative Director, Publicis Groupe, Japan
Rob Farren, Creative Director, FCB Inferno, United Kingdom

Direct and Outdoor Jury

Chaka Sobhani, Global Chief Creative Officer, Leo Burnett, United Kingdom (President)
Ana Luna, Executive Creative Director, MediaMonks Madrid, Spain
Christian El Asmar, Creative Director, DDB, Germany
Fernando Pellizzaro, Executive Creative Director, AKQA, USA
Icaro Doria, Chief Creative Officer, North America, Hill Holiday, USA
Jessica Gunn, Copywriter, 180 Amsterdam, Netherlands
Nkanyezi Masango, Group Executive Creative Director, King James (Part of Accenture Interactive), South Africa


Asawin Phanichwatana, Deputy Chief Creative Officer, GREYnJ UNITED, Thailand (President)
Antoine Nazaret, VP APAC, Dailymotion, Singapore
Bettina Dorn, Senior Director Brand, Media and Licensing Services, Warner Music Central Europe, Germany
Helen H Pak, SVP Creative – Marketing, Design & Content, The Walt Disney Company, USA
Karolina Galácz, Creative Director, DDB Budapest, Hungary
Pancho González, LATAM Chief Creative Officer, Inbrax, Chile
Zoha Zoya, Creative Director – Head of Experience Design, R/GA, United Kingdom


Josy Paul, Chairman and Chief Creative Officer, BBDO, India (President)
Bianca Guimaraes, Partner & Executive Creative Director, Mischief, USA
Jessica Apellaniz, LATAM Chief Creative Officer, Ogilvy, Mexico
Juan Leguizamon, Executive Creative Director, Havas, Germany
Lisa Alexandra Bayliss, Head of Copy, FoxP2, South Africa
Malgorzata Drozdowska, Creative Partner, FCB&THEMILKMAN, Poland
Milos Obradovic, Global Executive Creative Director, LePub Amsterdam, Netherlands

Film Craft

Khalil Bachooali, Founder & Managing Director, Offroad Films, India (President)
André Toledo, Executive Creative Director, DAVID Madrid, Spain
Daniel Ottoni, LATAM Chief Creative Officer, TracyLocke DDB, Brazil
Francesca Zazzera, Chief Creation Officer, Publicis, Italy
Jenni Smit, Head of Design, We Are Social, United Kingdom
Melissa Tifrere , Head of Integrated Production, Havas, USA
Ynske Postma, Executive Producer, Dawn, United Kingdom


Veronica Trujillo, Managing Director, TBWA Worldhealth, Mexico (President)
André Hansen, Creative Director, VP of EMEA, Vertic, Denmark
Manuel Frank, Global Creative Chair for Health, Edelman, Germany
Melissa Brunet, EMEA Executive Creative Director, McCann Health, France
Mike Pogson, Creative Director, Saatchi & Saatchi Wellness, United Kingdom
Rohini Miglani, Vice President, Brand building integrated communication AMA & GC, Procter & Gamble International Operations SA, Singapore
Tim Jones, Chief Creative Officer (Pharma), Grey New York, USA


Anna Chitty, CEO, Starcom, China (President)
Begoña de la Sota, CEO, Mediacom, Spain
Joost Hoppe, Global Media Lead, Heineken, Netherlands
Juan Pedro Mc Cormack, LATAM CEO, dentsu, Argentina
Meghan Grant, Chief Client Officer, North America & President US, Havas Media Group, USA
Sandra Alvarez, Managing Director, PHD, Portugal
Vaishali Verma, CEO, Initiative, India


Kat Thomas, Founder & Global Executive Creative Director, One Green Bean, United Kingdom (President)
Ciro Sarmiento, Chief Creative Officer, Weber Shandwick, USA
Iva Grigorova, CEE Managing Director, MSL, Publicis Groupe, Bulgaria
Neha Mehrotra, APAC EVP PR & Client Centricity, AvianWE, India
Rebecca Grant, CEO, BCW, United Kingdom
Saskia Wallner, CEO, Ketchum Publico, Austria
Stefan Ronge, Chief Creative Office EMEA, Edelman, United Kingdom

Print & Publishing and Radio & Audio

Tseliso Rangaka, Chief Creative Officer, FCB/HC Johannesburg, South Africa (President)
Alasdhair Macgregor Hastie, Executive Creative Director VP International, BETC, France
Daniela Vojta, EVP, Executive Creative Director, BBDO NY, USA
LaRonda Davis, SVP, Creative Director, Publicis NA, USA
Oskar Hellqvist, Executive Creative Director & Partner, Abby Priest, Sweden
Pipe Ruiz Pineda, LATAM Executive Creative Director, Wunderman Thompson Bogota, Colombia
Stefanie Golla, Creative Director, Accenture Interactive, Austria

Social & Influencer Jury

Catalin Dobre, Chief Creative Officer McCann Worldgroup Romania & Creative Director
McCann CEE, McCann, Romania (President)
Christina Miller, Head of Social, VMLY&R London, United Kingdom
Claire Davidson, Head of Creative Services, APAC, Creative Shop, Meta, Singapore
Damien Marchi, Global Senior Vice President, CSR Development, Vivendi, France
Grant Sithole, Chief Product Officer, Publicis Groupe, South Africa
Natasha Nanner, EMEA Director of Creative Strategy, Whalar, United Kingdom
Till Diestel, Chief Creative Officer, BBDO Group, Germany

The Lynx Experience, the newly designed learning and development programme, has been postponed and will now take place from 26 – 27 October 2022. The experience will feature community focused networking, awe-inspiring talks and discussions in a number of venues in Dubai. For more information, visit

The 2022 award-winners will be revealed and celebrated at the Dubai Lynx Awards Show, taking place at Dubai Opera House on 16 March 2022. The black tie awards dinner is a night of celebration and networking for the entire industry.

For further information please visit the Dubai Lynx website.


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