Domino Pizza puts Nigeria investment at over N8 billion

The CEO Eat ‘n’ GO Limited Patrick McMichael, operators of Domino Pizza, leading pizza chain globally has disclosed that the company’s investment in Nigeria over the last seven years has climbed to N8 billion.

The company which started operation in Nigeria in 2011 now have over 90 outlets with over 2000 staff. Mcmichael believed that’s its total investment in Nigeria could be more when other factors such as human capital development and other infrastructure are factored in.

The firm which said it is in constant innovation to consistently delight its customers recently revamped its extensive menu in Nigeria. Labelled the Dominos Taste the Extra Menu, the exercise reinforces the company’s commitment to providing the best customer experience through high quality products and customer service. “Domino’s pizza has uniquely customized its pizzas to suit the tastebuds of its Nigerian customers with a significant enhancement of all the pizzas, including new flavors at a more value driven price”.

The improvements in the new menu have been designed to provide customers with better value by providing Xtra toppings, Xtra flavors and Xtra cheese at reduced menu prices to present customers with a wider selection of quality pizza options that are delicious and affordable,” Marketing Manager, Domino’s Pizza Nigeria, Ilyas Kazeem, stated.

He said: “Our menu revamp is aimed at reaffirming our continuous quest for providing only the best quality pizzas to our customers. We are passionate about delivering hot, fresh, delicious, cheesy& juicy pizzas with loads of toppings to provide happiness in every bite. Also, reducing the prices of our pizzas is a way of ensuring that more people can afford yummy pizzas, and enjoy extra value.

“We are super excited to introduce our Domino’s Taste the XtraMenu which is loaded with Xtra flavors, Xtracheese and Xtratoppings. We invite our customers to Taste the Xtraas our menu is now bursting with delightful flavours. As a brand, we listen to our customers, and following their requests, we have improved our whole menu to ensure that our Pizzas deliver an Xtraordinary experience to all our customers. We welcome our customers to explore our new pizzas and begin to find new favorites in them.” He added.

According to Kazeem, the new cheesy pizza flavors are: Smoked BBQ Sausage –A Smokey flavored sausage pizzawith lots of cheese and a drizzle of extra barbeque sauce on top; Chicken Pie Pizza – A first-of-its-kind chicken pie flavored pizza with large helpings of cheese and Southern Style BBQ Chicken, which he claimed is loaded with chicken, cheddar cheese, sweet corn and a drizzle of extra barbeque sauce on top.

Earlier, the Chief Executive Officer of Eat ‘N’ Go Limited, Patrick McMichael had stated that the Quick Service Restaurant company has continued to position itself as a society conscious leader in the industry with continuous efforts to prove their commitment to contributing to the satisfaction of their customers In Nigeria. “Domino’s Pizza Nigeria believes every pizza experience should be extraordinary and the team will go the extra mile so that customer can “taste the extra” in every bite. It offers a variety of amazing Pizza flavors, made from fresh dough every day,” he said


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