dentsu’s story lab writes next chapter, promotes Boxall, Paraskakis

dentsu International has promoted Cathy Boxall and Fotini Paraskakis to joint global managing directors of content studio The Story Lab. They succeed the dentsu unit’s founder, Michael Iskas, who is leaving after serving as its global president for the past six years.

Boxall will serve as managing director of sales and brand entertainment from senior vice president-brand entertainment of the studio, while Paraskakis will become managing director of production services.

Cathy Boxall has 20 years of experience in partnerships for major entertainment brands including marketing, sales, promotions, brand building, custom content production and digital marketing.

Before joining dentsu, she worked with NBC Universal UK, as Client Solutions Director, she was also Head of Integrated Brand Partnerships EMEA at The Walt Disney Company,  Senior Account Manager at SP Partnerships, Business Development Manager at HarperCollins Publishers, Senior Sales Promotion Executive at Hachette Livre and Sales Executive Telegraph at Media Group.

She studied American literature at University of Sussex and also at University of North Carolina at Chapel Hill where she bags BA Hons in literature.

Fotini Paraskakis has over 28plus years in International, Asia & UK content business and a strong industry track record of identifying strong content opportunities, securing important partnerships and creating innovative deal structures.

Currently responsible for driving 360 content, creatively & commercially internationally, working directly with creators, producers, platforms, brands & advertisers, leveraging 500+ content deal experiences, including MasterChef, Big Brother, Deal or No Deal, Fear Factor, The Money Drop, The Bridge, Idols, Got Talent, X factor, Family Feud, The Apprentice & Take Me Out. She successfully led merger of both Endemol and Shine to create the largest content provider in Asia.

Founded in 2015, The Story Lab finances, develops, produces and distributes entertainment content, including TV and video series and films, working closely with many global brands and advertisers.

The studio’s slate includes series ‘Game of Clones, ‘All Together at the Table” and ‘All Star Driving School’, Netflix film ‘The Coldest Game,” as well as a number of dramas, docu-series and podcasts in development.


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